Tommy Hilfiger and Lewis Hamilton tap H.E.R for a fresh twist on their SS20 collaboration

accreditation
Lewis Hamilton and H.E.R pictured for TommyXLewis
Lewis Hamilton and H.E.R pictured for TommyXLewis

American musician H.E.R. has teamed up with Lewis Hamilton, co-creating a new capsule collection for the Tommy Hilfiger x Lewis Hamilton spring line.

The Slide hitmaker expressed that she is "grateful for the opportunity and freedom that Tommy and Lewis [have given her] to infuse her personal vision and aesthetic into the Tommy X Lewis collection."

She also added; "We are united in the belief that fashion should be for everyone, so putting inclusivity at the heart of the capsule was a no-brainer."

READ MORE: Our favourite major campaigns that have celebrated unconventional beauty this year 

In their collection statement, Tommy Hilfiger says; "This season celebrates loyalty: to who you are, what you believe in, and where you want to go. Tommy Hilfiger and Lewis Hamilton’s fourth collaborative effort is the embodiment of this shared value – a word tattooed on the global brand ambassador’s arm, and a guiding virtue throughout the Spring 2020 collections and runway experience.

"This season, TOMMYNOW is stripped back to what matters most, taking audiences on a sensory journey that celebrates Tommy Hilfiger’s sustainability vision to create fashion that wastes nothing and welcomes all. In a homecoming for the British racing driver, Tommy Hilfiger and Lewis Hamilton present their most sustainable TommyXLewis collection to date, with over 75% of styles sourced more sustainably, including using 100% organic cotton, recycled materials, down alternatives and low-impact denim washes."

See the campaign images below:

Non Exclusive: ***NO MAIL ONLINE UNLESS AGREED***A
Non Exclusive: ***NO MAIL ONLINE UNLESS AGREED***A
Non Exclusive: ***NO MAIL ONLINE UNLESS AGREED***A
Non Exclusive: ***NO MAIL ONLINE UNLESS AGREED***A
Non Exclusive: ***NO MAIL ONLINE UNLESS AGREED***A
tommyxlewis
tommyxlewis
tommyxlewis

Compiled by Afika Jadezweni

Additional reporting and images by Magazine Features and Styling Concepts. 

Follow us on social media: Facebook, Twitter, Instagram

Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, I believed it was authentic
7% - 340 votes
Yes, I didn't want to spend that much money on the original item
20% - 992 votes
No, I always shop at reputable stores
13% - 658 votes
No, I don't wear designer clothing
60% - 2997 votes
Vote