Tommy Hilfiger embraces modest fashion with the launch of their first-ever hijab

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A guest is seen on the street attending Copenhagen Fashion Week SS20 wearing white hijab in Copenhagen, Denmark. Photo by Matthew Sperzel/Getty Images
A guest is seen on the street attending Copenhagen Fashion Week SS20 wearing white hijab in Copenhagen, Denmark. Photo by Matthew Sperzel/Getty Images
  • Tommy Hilfiger, which is owned by PVH Corp. launched its first hijab on 24 August 2020.
  • Crafted from a fine, woven jacquard with a light shimmer of soft lurex thread, the hijab’s lightweight material allows for ultimate breathability and elegant comfort.
  • The Tommy Hilfiger hijab builds on the brand’s ongoing philosophy of inclusivity and diversity. 

Since opening his first store, People’s Place, in 1969 in his hometown of Elmira, New York, Tommy Hilfiger has brought people of all backgrounds together to share exciting pop culture experiences. As the brand has evolved over the years, it remained driven by this inclusive spirit.

READ MORE: Muslim women who cover their faces find greater acceptance among coronavirus masks

Today, Tommy Hilfiger seeks to work for every fan, each season offering styles that honour the brand’s vision of creating fashion that welcomes all, with the hijab launch joining the brand’s expanded curve sizing, adaptive features and gender-neutral design. Crafted from a fine, woven jacquard with a light shimmer of soft lurex thread, the hijab’s lightweight material allows for ultimate breathability and elegant comfort. 

tommy hilfger hijab
Image supplied by Tommy Hilfiger 

In July, the high-end label pledged an initial minimum of $5 million (approximately R83 million) in annual funding for the next three years towards a three-pillared platform with the mission of advancing minority representation in fashion, and beyond. 

READ MORE: Tommy Hilfiger to commit R83 million annually to advancing representation in the fashion industry

Tommy joins Nike, Michael Kors and the (often culturally insensitive) Dolce & Gabbana label on the list of mainstream luxury (or luxury adjacent) fashion brands to offer head scarves for their modest fashion shoppers. The list should certainly be longer, but it's a start, right?

As the labels' namesake founder also reportedly said: “We are far behind where we should be in achieving diverse representation. It shouldn’t have taken us this long to acknowledge that, but we are determined and committed to changing it going forward.”

The Tommy hijab is available for purchase globally in select Tommy Hilfiger stores and on tommy.com

Additional information provided by Styling Concepts on behalf of Tommy Hilfiger

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