Fashion week in a pandemic means masks are a must even if the models are wearing little else. Following on the heels of Madrid, Kiev, and other global cities, New York will strip down its typically packed eye-popping fashion week by adhering to strict social distancing and other guidelines.
NYFW sponsor, IMG, worked very closely with the governor’s office to understand what protocols need to be put in place for health and safety and to be able to host the fashion week’s events in a safe way.
Held at Tribeca Spring Studios, NYFW will offer a runway on the roof with limited space for an audience and a room set aside for designers to shoot short films or social content, as much of this year’s events have moved online to NYFW.com.
The Council of Fashion Designers of America (CFDA) has also created a new platform – Runway360.com – to stream digital content.
Highlights this season include designs from Jason, Rebecca Minkoff, and Christian Siriano who will showcase his latest creations from his Connecticut home. Top Brooklyn-based model Anok Yai, has been working in London since March and says the few shows she’s done have definitely had a different look, and says numbers backstage for hair and makeup have dwindled to “less than a dozen” from the usual 100 odd people.
Styles seem to have creatively incorporated masks. Marie Claire Ukraine Editor-in-Chief hopes the challenging times bring what she describes as a “much-needed course correction to the fashion world”.
“In the luxury fashion industry, it is a moment to reassess what the values that really matter to you as a brand are. And to express those [values] without being so overly influenced by what other brands are doing,” she says.
New York Fashion Week kicks off Sunday and this year it’s trimmed to five days instead of the usual seven.
Compiled by Afika Jadezweni