The Instagram rich list: Kylie Jenner gets paid R13 million and Beyoncé only gets R9.2 million per post


Kylie Jenner was predicted by Forbes to be on her way to becoming the youngest “self-made” billionaire ever. They recently estimated her net worth at roughly $900 million and they say she’ll probably cross the billion dollar mark by age 21. 

READ MORE: Can we celebrate Kylie Jenner’s success and still point out that she’s not self-made?

Which would kick Facebook co-founder Mark Zuckerberg right out of the top spot (he reached the top spot when he was 23).

But it looks like Kylie’s lip kits aren’t solely responsible for her massive fortune. According to the annual Instagram Rich List by Hopper HQ, Kylie is the top earner on Instagram and asks for a rather large sum of $1 million (over R13 million) per post. That’s even more than her sisters, Kim and Kendall, who ask for $720 000 (nearly R9.5 million) and $500 000 (nearly R6.6 million) respectively. 

But what about Beyoncé? Well, she’s only fifth on the list charging $700 000 (R9.2 million) per post, but the weird thing is she has more followers. And so do Selena Gomez (second on the list with $800 000/ over R10.5 million), Cristiano Ronaldo (third on the list with $750 000/ nearly R9.9 million) and Kim Kardashian.

It looks like Beyoncé’s social media reach and prowess should have been clear when Kylie knocked her off the top spot for most liked Instagram picture in February this year. 

READ MORE: Meet the South African and other African heiresses who never (ever, ever) have to worry about 'making it to payday'

On February 1 2017, Beyoncé posted her pregnancy announcement where she told the world that she and Jay Z were expecting the twins we now know as Sir and Rumi Carter. It quickly became the most liked Instagram post ever with over 11 million likes. 

But then, nearly a year after Bey’s record, Kylie posted a photo announcing her baby’s name, Stormi Webster, and the picture is now the most liked Instagram post with close to 18 million likes.

stormi webster ????

A post shared by Kylie (@kyliejenner) on

Looks like even Queen Bey can’t touch Kylie Jenner. 

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Yes, it's important in order to create a family unit and for companionship
23% - 923 votes
Not at all. Being single is far more liberating
9% - 368 votes
There is no general answer to this, it's each to their own
49% - 2011 votes
Yes, society still frowns on unmarried people, especially women
1% - 56 votes
It depends on whether you are able to find a compatible partner
18% - 720 votes