'Do these jeans make me look fat?' and other denim dilemmas solved

We all know that looking for the perfect pair of jeans is a daunting task that can take hours on end, often resulting in leaving the mall with an ill-fitting pair that will more than likely end up at the back of your closet.

A timeless style staple, jeans are the most versatile item of clothing in our closets and can be dressed up or down. But with all the different styles and cuts on offer, finding the right pair of jeans can be confusing and frustrating. The good news is that the same principle when buying other clothing should be applied to your search for the right pair of jeans – and that’s knowing your body shape.

Which body shape are you?
Boyish: Your chest, hip and waist measurements are relatively the same from top to bottom.
Pear: You have full, rounded hips and bottom with narrow shoulders and a small bust. You tend to gain weight in your bottom, hips and thighs and are prone to saddle bags while your stomach remains relatively flat and your waist small.
Hourglass: You have a balance of curves and angles: straight shoulders, defined waist and curvy bottom. Your bust and hips are of roughly the same proportion. You have shapely legs and are usually fine boned. You tend to gain weight in your stomach and thighs.
Apple:You have broader shoulders and bust with narrower hips. You tend to gain weight in the stomach, chest and face.
Petite:Your body type is smaller and often naturally toned. You have broad shoulders and short legs.

Now that you know what your body shape is, read the following style options to determine your perfect jeans style.

Skinny and Straight-leg jeans

Lucky Brand Sofia Straight (R999.95)

•  These styles look best on long-legged boyish or petite figures.
•  Apple shapes should avoid skinny jeans as they accentuate the top half of the body. Due to their clingy nature, they can also accentuate big hips and a big butt.
•  If skinny jeans make you look extremely thin, some careful camouflaging with shaded denim does wonders.
•  Straight legs are ideal for elongating short legs.

Flared and Wide-leg jeans

Lucky Brand Charlotte Kick Flare  (R1499.95)

•  Flares are ideal for balancing out hips and thighs for a streamlined look.
•  They look great with fitted tops and skinny sweaters that can be tucked onto the waist. Chunky platforms balance out the flare. If its comfort you are after, flared jeans tend to make you look slimmer and gives you a sexier silhouette than slouchy boyfriend jeans.
•  Wide leg jeans are ideal for tall and curvy types; this cut merges casual and trendy.
•  Wide-legs are popular for their comfort and versatility. They are kind to pear shaped women as they balance out large hips and thighs. High-waisted, wide-leg styles can make you appear taller, slimmer and leaner.

Bootcut jeans

Lucky Brand Sofia Boot (R1119.95)

•  The bootcut is the most universally, flattering style – suitable for all body shapes!
•  The wider hem deflects attention away from ample waists, hips and thighs. They also disguise large calves and make legs look leaner.
•  This classic style is best for the fuller figure, particularly if it has clean lines with minimal detailing and embellishments, which add unnecessary bulk.
•  Worn with high-heeled boots to create extra height, these jeans have a very slimming effect.

Boyfriend jeans

Lucky Brand Boyfriend jeans (R999)

Boyfriend jeans are baggy, worn and distressed. The style is usually rolled up at the hem and worn with heels for a feminine touch.
•  Boyfriend jeans are ideal for looking effortlessly sexy, as the relaxed cut works on all shapes.
•  The loose leg, slouchy waist and large pockets are flattering on bigger sizes, especially larger butts.
•  Tone down the masculine effect with a feminine, fitted top or add a blazer.
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