Rumer Willis calls out Vanity Fair for ‘bullying’


A recent Vanity Fair photo shoot featuring daughter of Demi Moore and Bruce Willis, Rumer Willis, is ending in quite the upset as Willis is calling the aspirational fashion magazine out for digitally editing her jawline - making it appear smaller than it really is.

The latest celebrity to publicly comment on the way media manipulates images, Rumer took to Instagram with a strong message, asking for the image to be taken down:

Although still beautiful as ever, Rumer appears along with her sisters in the spread on famous sisters, with a more stereotypically "feminine" looking jawline. More delicate if you will.

Photography team, Mark Williams and Sara Hirakawa, disputes Rumer’s assertion that any drastic image manipulation was done. According to AP the image was retouched to resolve distortion and that no jaw-altering was done.

READ: "Plus-size” supermodel almost unrecognisable on cover say fans

Really? We're pretty sure she knows what her own face looks like. 

According to Jezebel, Rumer didn’t feel comfortable with her body as a teenager. For years, she grappled with her self-image and even considered plastic surgery, thinking that if she changed her face she would be happy.

Zendaya was also a victim of Photoshop when Modeliste Magazine drastically made her body look even skinnier than it already is. And recently another incident took place where Zendaya and Willow Smith appeared whitewashed on the cover of W Magazine.

READ: W Magazine accused of lightening Willow Smith and Zendaya's skin

Is this a new form of bullying in the fashion industry? It went from telling women that they needed to change their supposed "flaws" (that never needed any fixing to begin with) to changing the entire structure of a face - arguably the core of one's physical being. 

What's next? A new head?

Follow Women24 on Twitter and like us on Facebook.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Luxity has released a report rating luxury brands according to popularity in South Africa. Which brand is your favourite?
Please select an option Oops! Something went wrong, please try again later.
17% - 30 votes
10% - 18 votes
Dolce & Gabbana
11% - 20 votes
Louis Vuitton
22% - 39 votes
13% - 22 votes
27% - 47 votes