Bernini steps up to support women empowerment

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Roxy Burger. (Image: Supplied)
Roxy Burger. (Image: Supplied)

Spotlight on Roxy Burger

The team behind Bernini – SA’s most loved real Natural Sparkling Grape Frizzantè - is back with The Squadcast - a platform for open, honest conversation with confident, empowered women who live life with style, strength, flair and purpose. These phenomenal women share their professional journeys and their personal experiences on the road to success, along with insight and advice regarding topics that affect women and their lives.   

First launched as a podcast series during Women’s Month in 2020, The Squadcast has stepped up and is now being presented as engaging YouTube video content, reaching millions of women across SA - and for the first-time audiences have a view of guests and the infectious energy they bring to each conversation.

The first episode of the YouTube series kicked off on Monday 9 August – National Women’s Day – with new host Penny Lebyane in the driving seat. This spirited conversation which focuses on Feminism and Women’s Rights is accessible on YouTube HERE.  

The theme for the 2nd  Episode of The Squadcast is Media and Social Media and Lebyane will once again be joined by her influential squad of phenomenal women who will discuss ‘hot’ topics like ‘Is Cancel Culture a positive thing?’ and “Why being an influencer is a real job’. This episode will be accessible from Sunday 5 September. 

Entrepreneur Nomndeni Mdakhi – a passionate proponent of female empowerment, and founder of Agenda Women, glamorous entrepreneur and digital creator Melody Molale, and popular television presenter and entertainment personality Roxy Burger are the phenomenal women who will once again join Lebyane in conversation. These are all glamorous, successful women from the entertainment and broader business industries who hustle in sparkling style, yet always make time to support the women in their lives.

Bernini

We spoke to Roxy Burger about how she has navigated the waters as a woman in the media and how she juggles the many roles she takes on.  We also asked her to share her insights on ‘hot’ topics relating to how the media and social media landscape impacts the lives of women.

Q: Roxy, you started your career in broadcasting at the age of 10 and you’ve hosted shows on nearly every broadcasting network in South Africa, including MTV, KTV and the SABC.  Tell us a little about how your career began and why you chose a career in the spotlight. I’m sure it does come with its challenges?

Growing up I was a KTV fan and told my mom I wanted to be a TV presenter. I nagged and nagged until she called them and they pointed us in the direction of my first agent. I did the audition route and the rest as they say, is history. I found school a difficult space to navigate, especially with friends. I think my life was just so out of the ordinary that people didn’t get it. It does rob you of a “normal” childhood to an extent – but I still wouldn’t change it for the world. 

Q: As a successful and glamorous woman who juggles many roles, how have you managed to stand up to a world that tends to stereotype women into one dimensional roles – and to show the world all that you are?

I’m definitely not glam 24/7 at the moment but thank you! I think if you meet me in person you would know that I am very outspoken and opinionated. I always have been. I hate being stereotyped. It irked me when I was constantly described as the “bubbly blonde”. But I’ve also grown to the point where I am confident in myself and my own worth and I actually don’t worry too much about what others think of me.

Q: The theme for the upcoming episode of The Squadcast is Media and Social Media and the conversation will be around topics that affect women. As a woman working in the world of media do you think female representation has improved in recent years?

Yes I think it has, but we have a long way to go when it comes to the gender pay gap. Female broadcasters will agree that we still don’t get paid as much as our male counterparts. I know this is a general problem for women across industries.

Q: You are regarded as one of Mzansi’s top female influencers and you actively engage on social media. Have you ever been the target of Cancel Culture?  Do you think it’s a positive thing?

There are certain topics that are ‘non-negotiables’ when it comes to condemnation. Racism, bigotry, sexism, abuse. We 100% should always condemn people who are hateful in that regard. However, I do sometimes worry that cancel culture, as it exists now, does not allow for learning and redemption. There are those who will never learn and never change – sadly, this is true. But I would hope that most of us average citizens want to learn from our mistakes and do better. So, for me the question is: is cancel culture effective in creating true change? And I think that’s very debatable. Does it allow room for growth? I’m not sure it does.

Q: How important is the role of the women in your life and why?

SUPREMELY important. My own mother is my pillar of strength. My friends are my go-to when I need upliftment. I have work colleagues and women who inspire me on the business front. Where would we be without each other? 

Q: What does it mean to you to personally to be part of The Squadcast?  Why did you decide to participate?

When I was asked to take part I jumped at the opportunity. Any brand that gives women a platform such as this to freely speak their minds is a brand that I can believe in. It was such a phenomenal experience to chat amongst strong, independent, driven ladies and create thought provoking conversation. I LOVED it!

Anyone who would like to be part of the Bernini Squadcast conversation on social media can visit the Facebook page or follow Bernini on Instagram @BerniniSA and Twitter @BerniniSA.

This post and content is sponsored, written and provided by Bernini. 

Bernini supports responsible drinking and encourages all South Africans to consume alcohol responsibly. Alcohol Not for Persons under 18 years.

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