Black, brown, mixed dolls with real-life African features: a toy little girls of colour can relate to

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The dolls have authentic features relevant to the ethnicity they represent. Photo via @Positively Perfect Dolls/ Facebook
The dolls have authentic features relevant to the ethnicity they represent. Photo via @Positively Perfect Dolls/ Facebook
  • Positively Perfect Dolls (PPD) reflect true ethnic diversity and encourage self-love in little girls of Africa.
  • Black dolls, brown dolls, mixed dolls with real-life African features and curly coily textured hair – not white or European dolls with skin painted darker.
  • Positively Perfect Dolls was launched in 2009 by Dr. Lisa Williams, who set out to create the multicultural diverse doll line.

"The message that I want to send to my girls by having all different colour dolls and all different hair texture dolls is that everybody is beautiful. There is not one race or culture that is beautiful, and by them seeing these dolls and playing with them every day when they go to school, and they go outside in the world, they'll know that, hey, everybody is the same," says Dr. Lisa Williams.

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In light of the unprecedented global Black Lives Matter movement, racial diversity is trending, and PPD is reaping the benefits.

"Yes, we have seen an uptick in sales. Our sales have gone like 250% because people are one, having a recognition, that, well they've already known that they've wanted the dolls. The issue before is, did they exist? And if so, where did they exist? And so, having the opportunity to share with people like yes, we are here, and we have a doll for every age of your child from the crib to all the way to when they are no longer interested in playing with dolls, we have a doll for you. We have a doll, regardless of your skin tone, or your hair type or hair texture or gender, boys and girls, we have a doll for you. So now that people are not only looking, but they're finding us, yes, sales are skyrocketing (sic)," she says.

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PPD is the largest black-owned multicutural doll company in terms of massive retail placement, product numbers, collection variety, international supply-chain partners and global market placement .

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