Ariana Grande sues Forever 21 for R147 million for creating a false perception that she endorses the fast fashion brand

accreditation
Ariana Grande
Ariana Grande
Ethan Miller/Getty Images

Ariana Grande is suing Forever 21, accusing the retailer of stealing her name and likeness to promote its products.

In the complaint filed in federal court this week, Grande said Forever 21 published unauthorised images and videos to create the false perception that the pop star was endorsing the fast fashion brand. 

Among the accusations: hiring a Grande look-alike - who, according to the lawsuit, wears a similar outfit to one worn by the singer and sports a hair style all-too-similar to the one she wore in her 7 Rings music video. 

The lawsuit also alleges music and captions with lyrics from that number 1 single were used in the marketing campaign, which the complaint says 'capitalized' on the success of Grande's album Thank U, Next. Grande's complaint makes it clear she has no deal with Forever 21. 

The singer claims the two sides were in talks about a joint marketing campaign, but that deal broke down when Forever 21 wasn't willing to pay up. The lawsuit claims that the value of a single social media post from Grande, who boasts 163 million followers on Instagram alone, is worth 'well into the six figures'.

Sign up to W24’s newsletters so you don't miss out on any of our  stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, I believed it was authentic
7% - 362 votes
Yes, I didn't want to spend that much money on the original item
20% - 1047 votes
No, I always shop at reputable stores
13% - 692 votes
No, I don't wear designer clothing
60% - 3146 votes
Vote