As a media company founder, Reese Witherspoon wants to ‘entertain without exploiting women’

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Actress Reese Witherspoon attends the 26th annual Screen Actors Guild Awards at The Shrine Auditorium on January 19, 2020 in Los Angeles, California. (Photo by Chelsea Guglielmino/Getty Images)
Actress Reese Witherspoon attends the 26th annual Screen Actors Guild Awards at The Shrine Auditorium on January 19, 2020 in Los Angeles, California. (Photo by Chelsea Guglielmino/Getty Images)

Reese Witherspoon is determined to make entertaining content “without exploiting women”.

The 45-year-old actress has made a concerted effort over recent years to emphasise “positivity and optimism” in her work.

“In the past four years, I’ve emphasised positivity and optimism. There’s a tendency to delight in the trauma of women. We see it in the news constantly, and I believe that you can create engaging, deep entertainment without exploiting women.

"Obviously at this point in life, comedy is a superpower, so at our company, we’re really focusing on comedy. However, I don’t think things have to be non-impactful just because they’re really entertaining,” the Hello Sunshine media company founder explains. 

READ MORE: Reese Witherspoon was assaulted and harassed as a young actress

“Especially after this year, we’re looking to our TV shows and our films to show us a hopeful side of humanity,” she adds.

Reese also explained how the rise of streaming services has helped to transform the TV industry and challenge long-held beliefs about audiences.

“It’s really interesting how streaming opened up the world of data and the world of media consumption to a global endeavour that could really measure where the audiences were and what they were seeing, and it actually disproved those beliefs. Women are consuming more media than men. There’s empirical data to support that,” the Oscar-winning star told Interview magazine.

“Those audiences are there and have been there but have been greatly under-served. It’s also like, ‘If you never put a women-focused film out, or a film with a black female lead in it, then how are you ever going to know?’ Our salaries are based on those measurements as well, which is radically unfair, right?”

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