Demi Lovato releases a sex toy line

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Demi Lovato (Photo by Emma McIntyre/Getty Images for iHeartMedia)
Demi Lovato (Photo by Emma McIntyre/Getty Images for iHeartMedia)
Emma McIntyre

Demi Lovato has released a new vibrator line.

The solo singer wants to "take the stigma away from pleasure" with the Demi Wand, which they created in partnership with Bellesa Boutique and which retails at $79 (about R1 200).

Showing off the vivid yellow sex toy on Instagram, Demi wrote: "Introducing the Demi Wand! I wanted to create my own sex toy to take the stigma away from pleasure, and to take your sexual relationship to the next level."

The 'Confident' hitmaker - who is non-binary and uses they/them pronouns - described using the device as "empowering.”

They said: "There is nothing more empowering than taking your pleasure into your own hands.”

We have spent far too long pretending we are not sexual beings - it's time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms.”

READ MORE | Bridging the orgasm gap: Why women are taking their pleasure into their own hands

The discreet portable wand is described as the "first of its kind" and boasts eight vibration modes and a carrying case that fits "right in your bag".

Demi recently explained they feel "sexiest" in the bathtub when in their "purest" form. Writing on Instagram, they shared: "I feel the sexiest in the bathtub with no makeup, no extensions, no lashes… naked. Just me in my purest form.”

Do you use sex toys? Tell us if they've been helpful here.

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