- DJ Zinhle launched her brand, Hair Majesty, with women in mind.
- The DJ and entrepreneur has not only committed to producing high-quality wigs at an affordable price but is also set on elevating women with her business.
- She says she hopes to largely employ women and help create an avenue for independence for them.
DJ and entrepreneur Zinhle Jiyane, famously known as DJ Zinhle, launched her wig brand Hair Majesty with women in mind. Not only is her inaugural wig line tailored to meet the needs of woman but she’s committed to continuing to structure the company so that it also employs and empowers women.
Seeing DJ Zinhle behind the decks is always a notable hair moment. Whether it’s in a half-up ponytail, a curly bob or waist-length tresses, she manages to alternate her headphones throughout each performance and show up off stage without a hair strand out of place.
When she’s off duty, DJ Zinhle pulls off a platinum blonde hair colour as easily as she can jet black. With Hair Majesty, she shares the secret sauce to her pulled together hair looks after years of doing personal experiments.
“I’ve always been out there with their hair, I’ve always explored a little bit with my hair,” she says. “I’ll try different things, I’ll try that make me stand out a little bit from the crowd, I’ll try colours and over the years it’s gotten neater and more refined over the years.”
Early in her career DJ Zinhle was often spotted curly faux hawks and pixie cuts she says were inspired by Rihanna, however, lately – with her laid edges and bouncy locks – she has become a hair chameleon in her own right.
Following years of being showered with compliments for the subsequent risks she took while experimenting with her style, DJ Zinhle seems to have cracked the code for what makes a wig look work. She says, “The most important thing for me is to just make sure it looks as natural as possible and the neatness of the installation and all those things is what gives me that result. So, it’s just educating myself about how to install the hair, how to take care of the hair and all those things just to make sure that it looks as natural as possible and I think that’s where the response comes from.”
Combining her love for hair and her business acumen, she decided it was time to build the Hair Majesty brand.
“The beauty industry is growing very well right now so as a business person I’m always looking out for opportunities in the different industries and I feel like the beauty space now is actually a very good space to be in,” she says.
Hair Majesty launched with a limited range and continues to build on as they grow. The team selects styles that are relevant for different seasons, that is, bright, vibrant colours in summer and full, darker styles in winter. DJ Zinhle says Hair Majesty’s hair is “a combination of my preferences, obviously, also a combination of what people are responding to but also just knowing what sells in the market right now, what is in demand in the market right now”.
With the new addition of Hair Majesty to her business portfolio, DJ Zinhle also runs beverage brand Boulevard, her accessories line Era By DJ Zinhle and her furniture design studio, Jiyane Atelier.
“The one that would always stand out for me as a brand is the quality of the offering,” she says. “I’m passionate about giving people access to good quality at an affordable price.”
She’s made the choice to be the face of all her brands and this was intentional. “Everything I put out there is attached to the influence, or to my brand and that’s a very important fact for people to feel like this is a personal offering that comes straight from me,” she says.
In addition to being passionate about high-quality products and an elevated presentation of the hair, DJ Zinhle also hopes Her Majesty uplifts women. She says her goal now is to grow her existing businesses and use them “as a tool to empower women” and create independence through these them.
And adds, “Hair Majesty is a very personal brand to me and it’s very personal to women. I really am (not just with Hair Majesty) very passionate about women empowerment and hoping this will be a brand that will create more employment for women from now on and in the future.”
Reflecting on the methods she followed when starting her brands, DJ Zinhle says starting small was key. “I think the most important thing is to start, I think some people will see Hair Majesty out there and think ‘oh wow, what a big business venture or what a big moment’ but every big moment starts small. We had to start from scratch.”
Another hack she used to advance her businesses was through bartering. She says often people use the lack of financial capital as a reason not to pursue their dreams but urges people to remember “your skill is capital”. She says, “Trade with your skill, you don’t always need money, trade with your skill wherever you can and just start.”
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