Hailey Bieber finally confirms she's launching a beauty brand

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Hailey Bieber attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
Hailey Bieber attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)

Hailey Bieber has finally confirmed it. The supermodel is gearing up to launch her own beauty line. 

Fans of the brunette beauty will recall that back in February of this year it was reported that Hailey had filed paperwork to trademark her middle name 'Rhode' for a potential new business. The wording in the documents was of course deliberately vague listing bath products, skin care, hair care, fragrance and cosmetics as possible offerings.  

Fans believe that Mrs Bieber will likely kick things off with a skincare line since she’s been sharing posts like the one from April of last year where she wrote that she’s been diving so deep into skin care and all the different ways she can boost her skin during quarantine.

“Rhode has been in the works for a very long time and it is getting so close, it is coming in 2022 and I’m very very excited,” she says speaking during a Q and A session with fans.

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