Hailey Bieber's skincare range 'Rhode' launched with all products under R500 each

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Hailey Bieber launches affordable skin care line, Rhode. Photographed by Kevin Mazur
Hailey Bieber launches affordable skin care line, Rhode. Photographed by Kevin Mazur
Kevin Mazur

Hailey Bieber has added her name to the already extensive list of celebrities who own a beauty/skincare range.

The model confirmed in late 2021 that her skincare line, Rhode, would be hitting shelves this year. She is known as the celebrity face of the 'glazed doughnut skin' trend. And now she has her own line to create the same effect on fans.

READ MORE | Hailey Bieber finally confirms she's launching a beauty brand

Taking to Instagram on the skin care line's account, the model highlighted three products that fans can look forward to:

Peptise glazing fluid (aka glaze) - The product is known to be Hailey's secret to glowy, radiant skin. It is a lightweight, quick-absorbing gel serum that plumps and hydrates to support a healthy skin barrier.

Barrier restore cream (aka brc) - It is a lightweight moisturizer that replenishes skin's moisture and comforts a compromised skin barrier. It delivers hydrated, smoother, softer skin over time with its antioxidant peptide complex. 

Peptide lip treatment - A restoring lip treatment for pillowy-soft lips, for day or night. The formula in the product leaves lips looking glossy and works hard to protect and nourish dry skin from within. The lip treatment has three flavours, watermelon slice, salted caramel and fragrance-free.

The skincare range is named after Hailey's middle name, Hailey Rhode Baldwin Bieber and fans can shop all the products online now.

READ MORE | Scarlett Johansson to launch her own skincare line

According to People, Hailey opened up to WSJ Magazine about her role in the brand's launch, saying she is "the Creative of Everything, putting together the packaging and the colours and the aesthetic."

"The whole ethos of my brand is access to really good-quality products that are really affordable," the model continued.

Fans of the 25-year-old who are looking to recreate her famously dewy skin will be able to do so at an affordable price, Hailey says, believing that consumers shouldn't have to spend lots of money to achieve that "glazed doghnut" complexion with products that cost less than $30 (R480) each. 

"I just don't see why a $200 cream has to be the answer to good skin," she said.

READ MORE | Hailey Bieber finally confirms she's launching a beauty brand

ALSO READ | Actress Peyton List launches Pley Beauty

We're excited to see the model join the long list of celebrities with skin care ranges, including Fenty Skin by Rihanna, Rare Beauty by Selena Gomez and SKKN by Kim Kardashian West.

What are your thoughts on celebrities venturing into skincare? Let us know here.  

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