Halsey has added yet another beauty brand to their name, and this time it's aimed at Gen-Z.
The singer, who uses both she/her and they/them pronouns, released their first cosmetics line, About-Face, in early 2021.
To follow up the success of that collection, Halsey announced the release of a second beauty brand called AF94.
"I'll always remember being 15 years old and saving up to buy my first eyeliner. It was electric blue and a big purchase for me at the time, but the thrill of wearing such a bold colour was worth every penny," the star said in a press statement.
"I created AF94 so that anyone and everyone can chase that rush of standing out with bold make-up, but at an affordable price."
READ MORE | Halsey clarifies their pronouns
The name AF94 is taken from Halsey's birth name and date - Ashley Frangipane, born in 1994.
According to a post shared on the AF94 Instagram page, the collection contains "12 unique products, over 50 colours, [and] endless ways to create."
The collection includes vegan faux lashes, multi-use cheek and lip tint, and, of course, colourful eyeliner.