Halsey adds second beauty brand to their name, and this time it's aimed at Gen-Z

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Halsey has added yet another beauty brand to their name, and this time it's aimed at Gen-Z.

The singer, who uses both she/her and they/them pronouns, released their first cosmetics line, About-Face, in early 2021. 

To follow up the success of that collection, Halsey announced the release of a second beauty brand called AF94. 

"I'll always remember being 15 years old and saving up to buy my first eyeliner. It was electric blue and a big purchase for me at the time, but the thrill of wearing such a bold colour was worth every penny," the star said in a press statement.

"I created AF94 so that anyone and everyone can chase that rush of standing out with bold make-up, but at an affordable price." 

READ MORE | Halsey clarifies their pronouns

The name AF94 is taken from Halsey's birth name and date - Ashley Frangipane, born in 1994. 

According to a post shared on the AF94 Instagram page, the collection contains "12 unique products, over 50 colours, [and] endless ways to create."

The collection includes vegan faux lashes, multi-use cheek and lip tint, and, of course, colourful eyeliner. 


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