The Morning Show actress unveiled the LolaVie range earlier this week, with the first item to drop being the Glossing Detangler.
Speaking about the venture in an interview with People, Jennifer explained that she relied on her pals to try out the formulas to ensure they were suitable for all hair types before launching to the public.
"Every time we'd have a new formula, I would hand it out to my friends because they have all different kinds of hair, and it was really nice to get feedback from them," she shared.
All LolaVie products are cruelty-free, vegan-friendly, and are mainly made from naturally derived ingredients.
Introducing the brand to her fans, she wrote on Instagram, "This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you.
"So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff… we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals. Our very first product releases today, but there’s so much more to come. In the meantime... Enjoy!"
And as for the story behind the brand name, Jennifer shared that the name of her first car inspired it.
"When I arrived and bought my very first car, a used car, somebody said to me, 'What did you name it?' And I looked at them, and I went, 'Is that something you do?' And they were like, 'Uh, yeah!' So I named my car Lola on the spot.
Maybe it's because I love that song (Sarah Vaughan's 1957 single Whatever Lola Wants). Then every time I'd come over, they'd be like, 'Lola's here'.
So it just kind of became a name that I was called whenever I showed up somewhere," the 52-year-old recalled.
The actress is known to take care of her health and wellness, and it's no surprise that she has a haircare range. She's previously shared that she uses intermittent fasting and abides by the 16:8 fasting diet to keep in shape. This means she goes without food for 16 hours a day and eats in a strict eight hour period.
This eight-hour diet is said to assist with weight loss, control blood sugar levels and boost brain function with no food off-limits during those eight hours.
Currently unattached, the actress previously told People that she is "interested in finding a fantastic partner" and doesn't think her future romance needs to be "etched in stone in legal documents".
However, she will not be turning to online dating to find love.
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