Jennifer Lopez's debut beauty brand, JLo Beauty, is now available at Sephora

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Jennifer Lopez attends the 26th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 19, 2020 in Los Angeles, California. Photo by Frazer Harrison/Getty Images
Jennifer Lopez attends the 26th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 19, 2020 in Los Angeles, California. Photo by Frazer Harrison/Getty Images

Jennifer Lopez's debut beauty brand, JLo Beauty, is now available at Sephora stores following its launch on 1 January this year.

Late last year the megastar took to Instagram to announce the launch date for her upcoming line, with a series of smouldering promo shots showcasing her glowy complexion.

The actress also admitted that it’s been a dream for three decades to have her own skincare range. She reiterated her motto: Beauty does not have an expiration date.

READ MORE: Jennifer Lopez on her career - 'I thought it would be over for me in my 50s'

“This isn’t just a passion project. It’s a 30-year dream. I can’t wait to share my skincare secrets with you,” she said in her post.

“As women, people are so ready to write us off. I just kept waiting for that to happen and then I realised, no, I’m not going to let that happen. It’s about being limitless. It’s about being powerful and understanding that beauty really doesn’t have an expiration date.”

Compiled by Nthabi Nhlapo (updated)

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