JLo goes nude for new booty balm launch

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Jennifer Lopez
Jennifer Lopez
Photo: Jamie McCarthy/Getty Images for Tribeca Fes

Jennifer Lopez has announced the release of her new brand, JLo Body.

Part of her JLo Beauty skincare range, JLo Body with a focus on skincare for the body. In a video shared exclusively with fans signed up to her newsletter, the singer revealed more about the range. 

"I've been developing some really amazing, clinically tested skincare for the body over the past year, with results you can see and feel, she said, adding: "It's the seriously sexy science I always talk to you about. You know we give all this care and attention to the skin on our face, but we sometimes neglect the body."

READ MORE | Rihanna to start Fenty Hair, here's what we know so far

The first release from JLo Body will be targeted at the booty, of course!  

"I'm excited to introduce, Firm and Flaunt Targeted Booty Balm. That's right, I said it, you know I had to make a booty balm. I want you to flaunt your best assets, yes, I said assets, and I want you to feel great doing so."

The Jenny from the Block hitmaker announced the release on Instagram with a sultry video that included a nude image of the star as the main image for the video to draw in those views. 


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