Kim Kardashian criticised for dressing dark-skinned model in black face mask for 'nude' SKIMS promo

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Kim Kardashian West's shapewear brand, Skims, is producing face masks. Photo: Instagram
Kim Kardashian West's shapewear brand, Skims, is producing face masks. Photo: Instagram

Kim Kardashian West is once again facing backlash because her shapewear line Skims did not have the appropriate shades for black models in her “nude” collection.

The brand that had initially marketed itself as being a range for “everybody” in varying nude-toned solutionwear has created face masks amid the Covid-19 pandemic. However, it has marketed the masks as nude but put a dark-skinned model in a black mask.

Kim tweeted that the masks come in five shades of nude and many were quick to point out that the colour black is not a nude colour. The first batch of the facemasks have reportedly sold out and shoppers have the option to join a waiting list.

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