Kim Kardashian defends SKIMS maternity line after backlash, saying it's for support, not to slim

Kim Kardashian West celebrates the launch of SKIMS. Photographed  by Kevin Mazur
Kim Kardashian West celebrates the launch of SKIMS. Photographed by Kevin Mazur
Kevin Mazur

Kim Kardashian recently announced the launch of the new shapewear line which features sculpting nursing bras and non-compressing bodysuits. She captioned a social media post, “What you’ve been waiting for” and added that the collection offers the best in comfort and support for your changing body during and after pregnancy.

READ MORE: Kim Kardashian West wishes DASH sold shapewear but admits back then it was 'like a secret that no one talked about'

However, she faced some criticism when some followers accused her of putting pregnant women under pressure to hide their blossoming figures while expecting, Kim took to Twitter to defend the line in a series of lengthy posts, where she insisted the line is designed for support and not slimming users.

“To anyone who has an issue with maternity solutionwear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support.”

Compiled by Futhi Masilela

Follow us on social media: FacebookTwitterInstagram

Sign up to W24’s newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Luxity has released a report rating luxury brands according to popularity in South Africa. Which brand is your favourite?
Please select an option Oops! Something went wrong, please try again later.
16% - 34 votes
10% - 22 votes
Dolce & Gabbana
13% - 29 votes
Louis Vuitton
24% - 51 votes
12% - 26 votes
25% - 55 votes