Kim Kardashian to launch a new skincare line

play article
Subscribers can listen to this article
Kim Kardashian attends KKW Beauty launch. Photographed by Dimitrios Kambouris
Kim Kardashian attends KKW Beauty launch. Photographed by Dimitrios Kambouris
Dimitrios Kambouris

The TV star has filled trademark documents in order to secure the rights to the skincare line that she now looks set to launch. According to TMZ, Kim is calling her new brand SKKN BY KIM.

The documents suggest that Kim will attach the brand name to a wide range of products, including fragrances and cosmetic, as well as products for skin, hair and nails.

Kim's sister, Kylie Jenner, has already launched her own skincare line with Kylie Skin, and Kim - who launched her own beauty line, KKW Beauty, in 2017 - will be hoping to emulate her success in the industry.

The star will join her sister Kylie and Rihanna amongst many others who have skin care lines.

READ MORE | Kendall Jenner creates KKW Fragrance: The scents are reminiscent of her love of horseback riding

Ever the businesswoman, Kim previously admitted that she approached 'Keeping Up With the Kardashians' as a business opportunity and a chance to increase her profile.

"When the opportunity for our TV show came about, I wanted to do it to bring attention to our stores (which she’d opened with her sisters). I was thinking this might not last very long, but we’ll grow a great business and expand online. "I thought it would be great press. I didn’t think it would turn into what it turned into."

Early this year, Kim's KKW Beauty closed a $2 million (Almost R3 million) with Coty and she recently teamed up with her sister Kendal Jenner to in the latest KKW fragrance collection. The sister is prone to use her family members to promote her business.

Follow us on social media: FacebookTwitterInstagram

Sign up to W24's Newsletters so you don't miss out on any of our stories and giveaways

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
After 365 days in lockdown, in what way has your life changed the most?
Please select an option Oops! Something went wrong, please try again later.
Nothing's changed. Everything in my life became stagnant.
23% - 81 votes
I've focused more on making my house/apartment a more comfortable, beautiful place to call home.
11% - 37 votes
I don't think I could ever not work from home again. Remote work has saved me so much money.
16% - 55 votes
I just appreciate the people in my life more and take nothing for granted.
38% - 131 votes
I've developed a healthier relationship with alcohol.
5% - 16 votes
I've had to reconsider my career options after retrenchment.
8% - 26 votes