Kim Kardashian West is closing down KKW Beauty: 'I promise we won’t be gone for too long'

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The 40-year-old star has told fans to bid farewell to her cosmetics range - which she founded in 2017 - as she’s planning to relaunch the line as a “completely new brand” over the coming months.

She announced in a statement shared to her social media accounts: “To our loyal customers, it all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years.

“On August 1st at midnight, we will be shutting down the site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”

READ MORE | Kim Kardashian to launch a new skincare line

The ‘Keeping Up With the Kardashians’ star teased she’s planned to “develop and expand” on her product range and improve her online shopping experience.

“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned. In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website,” she adds.

Kim promised fans won’t have to wait too long to see what she’s got planned.

“Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long.”

Despite speculation, the change is because Kim is dropping 'West' from her name after splitting from husband Kanye West - the father of her four children - earlier this year, sources told TMZ that isn’t the case. She currently has no plans to alter her moniker.

In June 2020, Coty paid $200 million for a 20% stake in KKW Beauty, valuing the business at $1 billion. 

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