Rihanna unveils new deeply personal unisex fragrance inspired by her childhood in Barbados

accreditation
0:00
play article
Subscribers can listen to this article

Rihanna is about to unveil a deeply personal new fragrance inspired by memories of her childhood in Barbados.

The popstar has been teasing the release of her debut perfume for several weeks, and on Monday, confirmed that Fenty Eau de Parfum will be be available to purchase via her Fenty Beauty website on 10 August.

Rihanna teamed up with master perfumer Jacques Cavallier-Belletrud to create the scent, which contains notes of Bulgarian rose absolute, geranium, and patchouli.

The fragrance is said to combine sensual magnolia, vibrant fruit, and warm spice notes for a deeply intimate, unisex scent.

Regarding the perfume, the singer shared that she was inspired by her memories of growing up in Bridgetown, Barbados.

READ MORE: Meet the hairstylists behind the head-turning looks of Michelle Obama, Rihanna and Zozi Tunzi

“There’s so much more beauty that was brought through fragrance in my household. That always felt like hope, it always felt like it was a new day. I grew to love all the different aspects of fragrance. When you walk into the store, how a hundred fragrances can make one store smell like something special, even though they’re from all different walks of life,” the 33-year-old said.

“They were all made by different noses and perfume experts, and these are the people that create the scents that are connected to memories that last forever. The experience, it comes and goes. But memories are the thing that you can hold onto for life. And a lot of the time, the memory of that time is triggered by scent.”

Fenty Eau de Parfum is priced at $120 (about R1 725) per bottle.

READ MORE: Rihanna raises the bar of inclusivity by including models with limb differences

Recently it emerged that according to legal documents, Rihanna’s company Roraj Trade LLC filed a new trademark application titled Fenty Hair.

The latest addition is intended to cover the categories of hair care preparations, dandruff shampoo, and hair waving preparations, hair colouring, straightening and hair glitter.

Also, as an advocate for diversity, Rihanna recently introduced the first model with limb differences for Savage x Fenty, once again raising the inclusivity bar for competing brands.

Since Savage x Fenty launched in 2018, the brand has made it its mission to celebrate diversity and everyone’s uniqueness. 

Do you have a story to share with us? Tell us about it here.

Follow us on social media: FacebookTwitterInstagram

Sign up to W24's newsletters so you don't miss out on any of our stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, I believed it was authentic
7% - 274 votes
Yes, I didn't want to spend that much money on the original item
19% - 782 votes
No, I always shop at reputable stores
14% - 549 votes
No, I don't wear designer clothing
60% - 2429 votes
Vote