Rihanna's new Savage X Fenty campaign features black breast cancer survivors


The women modelled new styles from a capsule collection that will benefit a charity founded by Rihanna in 2012, the Clara Lionel Foundation.

According to a press statement, the lingerie brand will donate up to $250 000 (about R4 million) to help fund research and support Black people diagnosed with breast cancer.

"The Savage X Fenty campaign was affirming of my experience as not just a breast cancer survivor but all of my intersections of identity as a Black, queer, non-binary femme," Model Ericka Hart tells CNN Style. 

READ MORE: Kenyan comedian Elsa Majimbo joins the Fenty family with this hilarious sunglass campaign skit

The campaign also strives to bring attention to "unfair disparities" in the United State's health care system. According to the Center for Disease Control and Prevention (CDC), data from 2005-2009 revealed that Black women were 41 percent more likely to die from breast cancer than white women. 

"I know now that Black women will be heard in regards to our health and our healing," says Ericka. 

"I hope these images convey to you all that there's work to do and that starts with listening to young women who look like me."

Compiled by Phelokazi Mbude

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