Rosalía stars in new SKIMS campaign

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Rosalía can add Kardashian model to her resume as the artist is now a model for SKIMS. She marks her fashion partnership debut in the brand’s cotton collection. The partnership also marks a first for SKIMS as this becomes their first bilingual campaign with content distributed in both Spanish and English.

Rosalía said about the campaign, which debuted on 16 May across platforms: “I love SKIMS. They are so comfy and make me feel very sexy at the same time. I’m so excited that I finally got the chance to collaborate, especially in their cotton collection, which is my fave.”

READ MORE | PHOTOS | SA model Candice Swanepoel poses alongside Kim Kardashian for SKIMS photo shoot

“I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool, and breathable everyday essentials that everyone feels good in,” Kim Kardashian added.

“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world.”

Source: Billboard news

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