Scarlett Johansson to launch her own skincare line

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Scarlett Johansson arrives to the Academy of Motion Picture Arts and Sciences' 11th Annual Governors Awards. Photographed by Michael Tran
Scarlett Johansson arrives to the Academy of Motion Picture Arts and Sciences' 11th Annual Governors Awards. Photographed by Michael Tran
Michael Tran
  • The ‘Black Widow’ star is set to join the list of skincare ranges owned by celebrities.
  • She follows in the footsteps of other celebs like Kim Kardashian, who, according to TMZ, will soon launch her skincare range called SKKN BY KIM and Rihanna, who launched Fenty Skin last year to extend her already existing billionaire beauty brand.
  • Scarlett Johansson will be part of The Najafi Companies, a firm behind many other celebrity brands such as Tracee Ellis Ross’ Pattern Beauty and Moon Oral Care and Millie Bobby Brown’s Florence by Mills.

During an interview with Good Morning America (GMA), the actress revealed that she has been developing her own skincare line for years and the last year helped her focus on it even more. “I have been developing my own skincare line for the past three years," she said.

“This last year has really allowed me to dedicate a ton of time to it. It has been of love, but I’m so excited to share that with the world."

READ MORE | Kim Kardashian to launch a new skincare line

Although the skincare line’s name and products haven’t yet been revealed, the 36-year-old actress plans to be an active co-founder with the assistance of entrepreneur and beauty/fashion executive Kate Foster.

“This brand is powerful enough to stand apart in a crowded market, combining real consumer insights around clean skincare with Scarlett’s talents as a visionary creator. The appeal is timely and universal, and the line is the result of years of effort and persistence from Scarlett to get it just right,” Kate told Refinery.

READ MORE | Amanda du-Pont's lelive African skincare range is just what Mother Nature prescribed

Ensuring that Scarlett does become an active co-founder, the actress confirmed that she is testing the samples of her own products.

The star who - previously teamed up with L’Oreal Paris and modelled for Dolce and Gabbana’s ‘The One Fragrance’ mentioned that she wanted to create something that resonated with her; hence, she stopped working with other brands while developing her own.

“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me,” she explained.

READ MORE | Rihanna confirms Fenty Skin products will be in stores worldwide this month

The CEO of The Najafi Companies, Jahm Najafi, says teaming up with Scarlett and Kate is a special opportunity.

“It’s so rare to find the right partners with the right products at the right time. With Scarlett and Kate, it became immediately clear to us that this is a special opportunity. Scarlett has been on a mission, and her level of commitment, engagement and passion is both inspiring and a key differentiator in the marketplace,” Najafi said in a press statement.

Sources: Refinery29, US Magazine, Elle Magazine

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