Selena Gomez's Rare Beauty pledges to raise over R1,6 billion for mental health over the next decade

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Selena Gomez. (PHOTO: Getty/Gallo Images)
Selena Gomez. (PHOTO: Getty/Gallo Images)

The 'Love You Like A Love Song' hitmaker's company, Rare Beauty, has committed to raising the ambitious amount to support those who need to access mental health services that have had a profound effect on Selena.

READ MORE: Selena Gomez on products produced by her new makeup brand, Rare Beauty - 'Clean and easy'

"I'm so grateful to be surrounded by a team that's helped make the Rare Impact Fund a reality. Since the brand's inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services," Selena says in a statement.

READ MORE: Vanity in the time of Covid-19: Should we hold back on beauty treatments and makeup shopping for now?

"Our goal with the Rare Impact Fund is to raise an ambitious $100 million (R1 641 439 000) over the next ten years to help increase access to mental health resources. How? Starting with our very first sale, one percent of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal," the company adds on Instagram.

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