Whoopi Goldberg set to launch new cannabis brand

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Whoopi Goldberg attends the 90th Annual Academy Awards. Photographed by Christopher Polk
Whoopi Goldberg attends the 90th Annual Academy Awards. Photographed by Christopher Polk
Christopher Polk

The star ended her partnership with Maya Elisabeth on their Whoopi & Maya line in 2020 after four years, but she’s now preparing to get back into the market with a product line named in honour of her family members.

The ‘View’ star is expected to share details of the new venture in the inaugural issue of Black Cannabis Magazine, of which she is the cover star.

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“In the issue, she’ll reveal Emma & Clyde, her new cannabis product line… launching soon in California. Emma & Clyde is named after Whoopi’s mother and brother and includes edibles, pre-rolls, flower and accessories,” A source told the New York Post newspaper’s Page Six column. The magazine will launch on 20 April, which is unofficially known as National Weed Day.

 “It’s an honour to grace the very first cover of Black Cannabis Magazine… As a long-time cannabis advocate and entrepreneur, I’m happy to support the launch of a new publication focused on starting conversations and covering issues that educate, entertain, and inspire people of colour in the cannabis community,” Whoopi says.

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