Perrie Edwards is planning her reinvention as a lifestyle guru.
The British singer spent over two years secretly working on luxury brand Disora and has filed a trademark application to cover jewellery, clothing and cosmetics and her new venture is expected to launch very soon.
A source told The Sun newspaper’s Bizarre column: “Music is Perrie’s first love and by no means has she ruled out doing solo songs in the future. But she is keen to do other things too and knows there is a huge market for women in their 20s and 30s who wants a little bit of luxury in their lives. Perrie came up with the idea a few years ago and spent a lot of time working on it during her downtime from Little mix in lockdown.”
She has been secretly working on the brand for the past two years.
It is a big venture for the new mom, Perrie, who welcomed her and boyfriend Alex Oxlade Chamberlain’s son Axel to the world in August.
“She is launching it in the coming days. It will be the first big project she has undertaken since having her son Axel in August,” the source added.
News of Perrie’s new business comes days after reports that she and bandmates Leigh-Anne Pinnock and Jade Thirlwall are planning many solo ventures after their upcoming tour ends.
A source said they’ve been pretty open with each other about it, and there are a lot of meetings happening at the moment.
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