Japanese app that "translates" women's feelings causes outrage

This app claims to know what women are feeling
This app claims to know what women are feeling

Apparently the old method of communicating is no longer good enough.

Well at least according to the creators of this app, which translates the things your partner says to help you "better" understand exactly what she's trying to say.

According to The Telegraph, Ezaki Glico Co, a giant confectionery company released the app called Kope earlier this month, which was created as a platform to "encourage partners to share responsibility of raising children" as well provide access to different kinds of parental advice.

Which doesn't sound too bad at all, that is until the website used to promote the app, explained to prospective app users, the difference between the male and female brain and how they both process things differently, causing conflict.

READ MORE: The Beauty Pass app has everyone asking whether people should eat for free just because they're beautiful?

"As the male brain and the female brain are different in terms of the structure of the circuits and signals, their output will differ even if they get the same input”.

They then went on to add some advice for fathers looking to translate the mothers of their children's feelings. They described in detail eight patterns of behaviour, which according to them, women and mothers in general tend to have.

Thereafter they translated these behavioral patterns to what they assume the women were actually trying to say.

One of these, as an example, was, when a woman says "It's pointless for us to remain together", which is translated to "How do you feel about me?" While the statement "This is really hard" is translated to "You need to express appreciation for what I'm doing".

READ MORE: This is how social network apps affect your mood

The app, which was developed by women at the confectionery company but headed by relationship expert and author of the book "How to handle your wife", Ihoko Kurokawa, received huge backlash from Japanese women who felt like the app was disregarding what women say.

One poster on social media read that the app was "“openly displaying disdain for women based on the notion that you don’t have to take what women say seriously but show some sympathy or gratitude as a gesture”.

Which is absolutely true. 

READ MORE: Avon Canada apologises for "dimples are cute on your face" but "not on your thighs" ad that offended many

Instead of encouraging men to learn to communicate effectively with their partners, they are allowing men to assume that there is a simple solution to whichever problem their wife or partner is experiencing, and that is to show sympathy.

Almost as if women are "needy" or only driven by their emotional capacity.

The company in question has allegedly changed some parts of the apps and issued the following statement: “We take customers’ opinions to heart and make efforts every day to improve”. 

Sign up to W24's newsletters so you don't miss out on any of our hot stories and giveaways. 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Yes, I believed it was authentic
7% - 424 votes
Yes, I didn't want to spend that much money on the original item
20% - 1242 votes
No, I always shop at reputable stores
13% - 800 votes
No, I don't wear designer clothing
60% - 3678 votes