Cannabidiol (CBD), the wellness hero of the moment, is the rebranding queen of ingredients. Formerly closely associated with criminality, the cannabis plant has spun to a complete 180 and is now celebrated for its numerous benefits that are featured in indulgent snacks, skincare as well as hair care products.
Legacy hair care brand Jabu Stone has recently found itself in the CBD market by launching a haircare line with sativa as the hero ingredient. In a literal case of giving the people what they want, the founder of his namesake brand says they have their ears to the ground and ensure they listen to the needs of their customers. This time, it was CBD products.