Priyanka Chopra Jonas has launched her vegan and eco-friendly hair care line called Anomaly. The multitalented star took to Instagram to announce the company's debut, stating that it's a surreal moment to introduce the first brand she's ever created.
Priyanka also reveals that she spent the last year and a half working on the products in collaboration with the cosmetics conglomerate Maesa, which is also behind Drew Barrymore's Flower Beauty line.
As to how good and reliable Priyanka's line is, the Bollywood beauty explains that she'd put her vast knowledge of hair care into her products, promising any users well-deserved TLC.
The affordable collection consists of shampoos, conditioners, a hair mask and dry shampoo. It's also gender-neutral, cruelty-free and made without any controversial chemicals, and claims to be for all kinds of hair from straight to curly.
Besides the inclusive and gentle ingredients, the brand prioritises sustainability and is packaged in recyclable bottles made from trash recovered from oceans and landfills.
Sign up to W24's newsletters so you don't miss out on any of our stories and giveaways.