11/11: Make a wish(list) on Singles Day and add fashion, beauty, flights, and sex toys to your cart

Your festive season spoils are only a screen tap away. (Getty Images)
Your festive season spoils are only a screen tap away. (Getty Images)
  • Originally observed in China, Singles Day - 11 November (11/11) - is an unabashed celebration of the #singlelife by means of shopping to signify economic empowerment.
  • The numerical representation of the day 11/11 is symbolic of solitude.
  • It's not widely acknowledged in South Africa, but we managed to find a few discount deals for local singles to shop on the day. 

As if hijacking Valentines's Day on the second month of the year and calling it "Galentines Day" wasn't enough of a consolatory celebration of being self-partnered, Singles Day comes during the second last month of the Gregorian calendar to remind you; "hey, the year's over and you're STILL single." 

As a means of self-care, it encourages singletons to treat themselves to various online shopping deals, including beauty, fashion, sex toys, and more. 

"The holiday was introduced in the early ‘90s by Chinese university students as a commemoration of their single status. The essence of the festival was for singles to enjoy the freedom and buying power that their married counterparts often could not," IT News Africa explains.

READ MORE: 'Leftover women' in China are encouraged to take love leave from work so they can find partners

According to AFP, e-commerce giant Alibaba's robotic logistics network, inaugurated in 2018, with claims of being China's largest robot intelligent warehouse, had some 1000 robots sorting delivery packages ahead of the annual Singles Day this year.

Alibaba's Australia New Zealand Managing Director Maggie Zhou, says the Chinese tech titan is prepping for a most mega Singles Day in 2020. 

Meanwhile here at home, the day is not as widely embraced as our upcoming Black Friday. However, because the pandemic has given us quite a big digital nudge, an appetite for e-ecommerce has increased. 

READ MORE: SA welcomes a new online fashion portal as brick-and-mortar retail ebbs and eCommerce flows  

This is why we've trawled the cyber mall that is Google to pick a few deals for you to consider shopping at their current discounted prices on Singles Day. 

The kids manifest wishes at 11:11, right? Well now is the time to turn a wishlist into a retail testimony. 


For 11.11, Crocs is all about sandals. Shop the Crocband Platform Slide for R199.95 today

singles day shopping


Shop Single’s Day 2020 deals from the palm of your hand with Superbalist.com nifty on-the-go app. 

Discounted in multiples of 11, add these items to your cart:  

11% off this textured satin bias cut dress, now R533 

singles day shopping

11% off Bobbi Brown Instant Long-Wear Makeup Remover, now R404  

singles day shopping

33% off Dior Poison Girl 100ml Edt, now R2009 

singles day shopping

Ali Express 

Shop premium wigs on Ali Express at their discounted 11/11 prices.  

We're loving:

SVT Hair 13X4 Remy bob wigs priced between R600 and R1300 for Singles Day  

ali express singles day

Swiitch Beauty 

Local skincare fave, Swiitch Beauty will be officially launching their new #SuperHeroSPF broad spectrum UVA/UVB sunscreen on swiitchbeauty.com at 5pm, 11 November 2020. Set your reminders and get ready to part with a few coins you won't regret. 

READ MORE: Eye(s) cream, youth cream, we all scream for sunscreen! 10 best UV protection creams for daily use  

Bid Travel 

International travel is still limited (and not entirely encouraged), but you can circle a few dates on your calendar for a staycation and mini local getaways, as Bid Travel notes that "several airlines are also offering discounts to motivate people to book a flight."

However, Cebu Pacific is reportedly holding a 48-hour seat sale with low ticket prices on select international destinations, according to Bid Travel. 

Estee Lauder 

In an online only special for Singles Day, if you buy a 50ml or 75ml bottle of Estee Lauder's Advanced Night Repair serum - a leading product of the brand - you'll get two 7ml miniature ANR bottles for free. The offer ends at 23:59.   

Foschini Beauty 

Although not necessarily marked as Singles Day deals, Foschini Beauty is offering up to 50% off on several of their beauty offerings - from hair to makeup to skincare. 

Add these items to your cart:

Bulgari Splendida Magnolia Sensuel EDP, R770  

singles day shopping

Karl Lagerfeld x L'Oréal Paris Color Riche Lipstick 05 Karasmatic Limited Edition, R120

singles day shopping

Country Road

Print Linen Button Maxi Dress, R699  

singles day shopping


Because when you're single, self-love and self-care go hand in... hand. 

Put the vibrating Luv Egg in your cart, R799

singles day shopping

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