Research has shown that the demand for long-lasting ladies' perfumes has soared in 2022 as warm weather sees fragrances fade more quickly.
Cosmetic surgery advice site Tajmeeli has revealed that search interest in 'long lasting perfumes for ladies' has increased 1,650% globally since the beginning of 2022.
Top 10 Locations For Long-lasting Perfume Searches in 2022:
6. New Zealand
9. South Africa
10. United Kingdom
On average, there are 6,400 searches each month for 'how long does perfume last,' while 5,900 people question 'how to make perfume last longer.' Collectively, that's 147,600 global searches every year!
Experts at Tajmeeli have explained why fragrances don't seem to last as long during the summer.
The spokesperson explained: "When the sun is out, and the temperature is high, the alcohol in your perfume will evaporate from your skin more quickly. As it evaporates, the fragrance goes with it, which explains why your scent may seem less prominent in the summer.
Where you store your perfume could also play a part. Exposure to direct sunlight or humid conditions causes your fragrance to break down in the bottle, so you may be applying a weaker scent before you've even sprayed it!"
The good news is that there are some hacks that can help keep your fragrance smelling sweetly all summer long - and the secret could lie in a humble lotion.
"Fragrance lasts longer on moisturised skin, as it gives the fragrance something to stick to, so it is less likely to fade.
Before you spritz, make sure you apply a light moisturiser to your wrists and neck. You can either apply an unscented moisturiser to avoid conflicting with your fragrance's scent or apply a lotion with the same scent as your fragrance, which helps build up the perfume.