South Africa among top countries searching for long-lasting perfume for ladies online

play article
Subscribers can listen to this article
Illustration photo by Getty Images
Illustration photo by Getty Images
Photo by Edward Berthelot/Getty Images

Research has shown that the demand for long-lasting ladies' perfumes has soared in 2022 as warm weather sees fragrances fade more quickly.

Cosmetic surgery advice site Tajmeeli has revealed that search interest in 'long lasting perfumes for ladies' has increased 1,650% globally since the beginning of 2022.

READ MORE | Five things you need to know to get the most out of your perfume

Top 10 Locations For Long-lasting Perfume Searches in 2022:

1. UAE

2. Pakistan

3. Singapore

4. Nigeria

5. Philippines

6. New Zealand

7. Malaysia

8. India

9. South Africa

10. United Kingdom

READ MORE | Woman shows impressive collection of perfumes worth R59 000, amassed over 20 years

On average, there are 6,400 searches each month for 'how long does perfume last,' while 5,900 people question 'how to make perfume last longer.' Collectively, that's 147,600 global searches every year!

Experts at Tajmeeli have explained why fragrances don't seem to last as long during the summer. 

The spokesperson explained: "When the sun is out, and the temperature is high, the alcohol in your perfume will evaporate from your skin more quickly. As it evaporates, the fragrance goes with it, which explains why your scent may seem less prominent in the summer.

Where you store your perfume could also play a part. Exposure to direct sunlight or humid conditions causes your fragrance to break down in the bottle, so you may be applying a weaker scent before you've even sprayed it!"

READ MORE | Fragrances as cool as brunch dates, stylish as outdoor parties, and fresh as a summer breeze

The good news is that there are some hacks that can help keep your fragrance smelling sweetly all summer long - and the secret could lie in a humble lotion.

"Fragrance lasts longer on moisturised skin, as it gives the fragrance something to stick to, so it is less likely to fade. 

Before you spritz, make sure you apply a light moisturiser to your wrists and neck. You can either apply an unscented moisturiser to avoid conflicting with your fragrance's scent or apply a lotion with the same scent as your fragrance, which helps build up the perfume.

Source: Tajmeeli

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Would you leave your partner if they have a controlling, meddling parent?
Please select an option Oops! Something went wrong, please try again later.
No, I would tolerate the in-law as much as possible even if my partner doesn't see their behaviour as a problem.
16% - 6 votes
No, but only if my partner supports me.
39% - 15 votes
Yes, my peace comes first and I know I'd be fighting a losing battle.
34% - 13 votes
Yes, even if my partner supports me, the stress is not worth it.
11% - 4 votes