The new face of an Avon beauty campaign is a burn survivor


According to the BBCChanging faces ambassador Catrin Pugh has been revealed as the new face of Avon's national beauty campaign stand4her, which focuses on smashing the misrepresentation of beauty in media.

This comes after the beauty giant conducted a global research to establish the barriers holding women back from reaching their full potential in all areas of their lives.

READ MORE: Avon Canada apologises for "dimples are cute on your face" but "not on your thighs" ad that offended many

Their findings revealed that 40 percent of the women participants said they do not resonate with the women that they see represented in the media.

This prompted Avon to look at the women featured in its own campaigns.

Catrin was brought on board after becoming a body positivity activist and motivational speaker who survived severe burn wounds.

The 25 year old was left with only the soles of her feet unburned after a bus she was travelling on crashed and burst into flames in 2013.

She was given a one in a thousand chance of survival and was named the first adult in the world to survive such extensive burns according to Daily Post.

She has now been officially unveiled as the face of Avon's new perfect nudes beauty range launching on 15 March.

In a media statement by Avon, Catrin says she is excited to be part of a beauty campaign that challenges traditional beauty stereotypes.

READ MORE: This exquisite photo collection celebrates that women with underarm hair, scarred chests, cellulite and vitiligo have always been beautiful

I hope that it will open the eyes of people in the beauty and fashion industries, and society in general, that we should be championing a diverse range of role models, especially for young people. I hope to inspire others to embrace their appearance, no matter what you look like.
Catrin Pugh- Avon

Her journey to embracing her body has seen her bravely posing for photographs in her underwear to reveal her scars.

She did this as part of a photography campaign called 'behind the scars' which was aimed at celebrating scars of all shapes and sizes and the incredible stories behind them.

Here are other courageous women who joined her on the campaign in an attempt to break scar taboos.

Catrin now wants to encourage other women to be more confident about their bodies and wear their scars with pride, as she travels the United Kingdom inspiring and instilling self-love. 

What do you think of Avon's new beauty campaign? Chat to us here.

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways. 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Yes, it's important in order to create a family unit and for companionship
22% - 541 votes
Not at all. Being single is far more liberating
10% - 232 votes
There is no general answer to this, it's each to their own
49% - 1186 votes
Yes, society still frowns on unmarried people, especially women
1% - 36 votes
It depends on whether you are able to find a compatible partner
18% - 442 votes