All-inclusive beauty campaign reiterates the fact that love transcends gender

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Lush Cosmetics

Lush Cosmetics is no stranger to pushing boundaries. That's why we love them.

Their most recent campaign for Valentine's Day show couples bathing together. Gay couples, straight couples, interracial couples and lesbian couples - just couples.

Read: Racism on the runway: Marc Jacobs upsets with dreaded white models

The campaign officially launched on 19 January and, to kick things off, the progressive beauty company posted a shot of a gay couple together in a bath tub enjoying (what we assume to be) a bubble bath courtesy of Lush’s epic bath balls.

They followed this picture by posting one of a lesbian couple. The Huffington Post notes that the caption was a nod to those who participated in the recent Women’s Marches: “To everyone marching today, time for some well deserved bubbles!”

Read: The most eye-catching posters from the Women's Marches against Trump

To everyone marching today, time for some well deserved bubbles! #bettertogether #womensmarch #loveislove

A photo posted by Lush Cosmetics North America (@lushcosmetics) on

Always pushing the boundaries of advertising, last year Lush launched their Go Naked campaign in Australia. The international ethical beauty brand attempted to promote their packaging-free, eco-friendly beauty products, instead they were shot down for going too naked. Some even called their ads pornographic.

Read: Are these Lush Cosmetics ads really pornographic?

But before I start yelling obscenities, let's rather shop Lush's Valentine's Day collection. In store and online from today!

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