- The beauty industry is constantly evolving, introducing new trends and brands are always on the lookout for the next best ingredient.
- In the past we’ve seen different brands market specific ingredients infused into their products, including aloe vera, castor oil, and vitamin C.
- Lately, CBD is now becoming the popular ingredient for beauty products.
South African haircare brand Jabu Stone has also joined the CBD market by launching a hair care line with Sativa as the hero ingredient. The brand launched a new Cannabis Sativa Seed Oil range. Jabu Stone brand manager, Tumi Mathebula, told W24 that the benefit of using this ingredient is that cannabis oil soothes the scalp and prevents it from being inflamed.
Celebrities are also jumping in on the boat as Martha Stewart launched her own CBD skin care line last year and Billy Porter recently revealed he uses CBD serum and face mists to keep his skin glowing
The ‘Pose’ actor shared with Glamour his secret to keeping his skin glowing at 51. It includes using Cannabidiol products, and he also highlighted the importance of treating your skin well. “I really take care of my skin. Your skin is the way you treat it. So I treat my skin well, and it treats me well in return,” he said.
Billy’s skincare routine includes using a CBD-infused serum to help tighten his skin and keep it glowing. “The CBD oil is one of my favourites – tightens up the skin, henny! You know, Herbivore is on the top list right now; that’s what they use on Pose. I fell in love with that line.” he says.
Martha Stewart named her CBD skin care line, 86 Elm, after her childhood home at 86 Elm street, Nutely, New Jersey. The business woman revealed that she had been using her range on her skin prior to her launch and boasted it has been good.
"It's called 86 Elm and I haven't told anyone yet. I've been using that for the last six months and I really think it has helped make my skin even more lustrous and good," she told Entertainment Tonight.
As more brands levitate towards this ingredient should you find yourself interested in trying out a CBD infused products, NYC-based aesthetician and founder of her own eponymous skincare line Ildi Pekar suggests considering the following:
Look for keywords
Look for products that mention "cannabidiol", "hemp extract", "broad-spectrum CBD", "full-spectrum CBD" or "hemp CBD" on the label. Also, note that hemp seed oil or cannabis Sativa seed oil isn't the same thing as CBD oil.
"CBD oil is extracted from the leaves and flowers of the hemp plant. It's a finer and lighter oil as compared to hemp seed oil that tends to be greasier," Ildi explains.
Determine the amount of CBD in a product
For instance, if you are looking for lotions and oils for pain relief or anxiety, the CBD percentage needs to be higher in order to be effective.
Do you use CBD-infused products for your face and hair, have you seen any results? Tell us here.