From actress Jessica Alba to singer Rihanna - are celebrity beauty brands the new retirement plan?

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Rihanna and Jessica Alba have both launched beauty brands during their entertainment career hiatuses. (Images: Getty)
Rihanna and Jessica Alba have both launched beauty brands during their entertainment career hiatuses. (Images: Getty)

From the biggest names in music to the greatest actors in Hollywood, it seems as though every huge name in pop culture has a beauty or skincare line these days.

Is this the new A-list "retirement plan"? 

Well, while we muse on that question, Holly Scoop’s Gabrielle Bailenson has got a list of the top celebrity beauty brands worth adding to your wishlist.  

Keys Soulcare – Alicia Keys 

The Grammy Award-winning singer, producer, and actress created this clean beauty self-care line with Elf Cosmetics. A sage oat milk candle, skin transformation cream, and an obsidian facial roller make up the first product releases of this range.

The full collection will be launched soon and will include more skincare, body care and candles.  

Haus Laboratories – Lady Gaga

Another award-winning artist, Lady Gaga, launched Haus in September 2019. One dollar from each purchase is donated to the NPO Born This Way Foundation, co-founded by the ‘Fashion’ singer in 2012 to provide mental health resources.

The newest drop is the 4-way shadow palette which comes in nine different colour variations.   

FLOWER Beauty – Drew Barrymore 

The actress founded this beauty line in 2013 with the hopes of making an affordable and accessible cosmetics range, while also delivering high quality products.

The product are all cruelty-free and vegan. The brand’s fan fave is the Supernova Celestial skin elixir for its hydrating, priming, and smoothing effects.    

READ MORE: It's Dame Pat McGrath to you - influential makeup artist receives honour of damehood

Honest Beauty – Jessica Alba

Jessica Alba was one of the first celebrities to launch her own beauty line back in 2012. Honest Beauty is a clean, effective, and dermatologist tested skincare and makeup range, and it won’t break the bank.

Jessica used her products on her YouTube makeup channel. 

Fenty Beauty – Rihanna 

Fenty Beauty was the first beauty brand to launch a foundation offering with an extensive shade range. This encouraged other makeup brands to follow in her footsteps.

This beauty line has a huge following and is known for its skin-loving ingredients. So it wasn’t long before Riri launched Fenty Skin, which includes products that give you a healthy glow.  

JLo Beauty – Jennifer Lopez

J.Lo launched her beauty line on 1 January 2021. She washed away 2020 by using her beauty products to take off her full glam on IGTV. The all-star ingredient that can be found in the products is olive oil.

She describes it as “nature’s secret ingredient”, The line is now available on and can be found at Sephora and Amazon. 

READ MORE: Jennifer Lopez's debut beauty brand, JLo Beauty, is now available at Sephora

Rare Beauty – Selena Gomez 

Selena Gomez launched her beauty line at Sephora in 2020 with everything from matte soufflé lipsticks to liquid liners to liquid blush, and a liquid touch weightless foundation which comes in 40 shades. She also designed the applicators in a way that is easy to open for people who suffer from arthritis.

Her products also give back to local communities – one percent of all product sales are donated to the Rare Impact Fund, which provides mental health services, specifically focusing on those in less fortunate communities. Her goal is to raise $100 million over the next 10 years. 

Compiled by Afika Jadezweni

Source: Holly Scoop channel

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