Rihanna to launch Fenty Skin this July - But you can shop these 9 local beauty brands while you wait

Rihanna attends Fenty Beauty's 1-year anniversary at Sephora inside JCPenney, 2018 in Brooklyn, New York. Photo by Kevin Mazur/Getty Images for Fenty Beauty
Rihanna attends Fenty Beauty's 1-year anniversary at Sephora inside JCPenney, 2018 in Brooklyn, New York. Photo by Kevin Mazur/Getty Images for Fenty Beauty
  • Fenty Beauty founder Rihanna, announced this week that Fenty Skin will launch exclusively on fentyskin.com on 31 July 2020.
  • This is her new, much-anticipated skincare line that she previously expressed she hopes will bolster her to billionaire status.
  • The Fenty Skin Instagram account has already amassed 104K followers as fans await product reveals and early bird order opportunities. 

We knew she would do it – we just didn't know when. Just three years after launching Fenty Beauty – a game-changing move for makeup – the award-winning fashion icon is now set to introduce the world to the "new culture of skincare".   

Riri has only dropped one teaser so far – a video where she's seen lathering, cleansing and preening her bare face with three Fenty Skin products.

Rihanna has reportedly been working on Fenty Skin as far back as March 2019 when she filed a trademark with the United States Patent and Trademark Office. The beauty mogul is known for having a thorough, meticulous approach to all her business ventures – both beauty and fashion. Last year she revealed that she took over two years to create the Fenty Beauty Sun Stalk'r Instant Warmth Bronzer as she had every skin tone in mind. 

BROOKLYN, NY - SEPTEMBER 14: Rihanna attends Fent
Rihanna attends Fenty Beauty's one-year anniversary at Sephora inside JCPenney on 14 September 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Fenty Beauty) 

In addition to making an industry-defining moment with 40 shades of foundation, Fenty released 50 shades of concealer in 2019 in order to ensure that her inclusive range keeps moving the needle for beauty and remains fit for all skin tones. And this April, Fenty Beauty released cream blushes and bronzers in no less than 17 shades, staying to true to their principle of making sure that everyone is seen. 

READ MORE: Rihanna revealing new Fenty Beauty products on YouTube is all the lockdown makeup inspo we need

The Fenty Skin trademark will cover medicated and non-medicated skincare, soap, body care and personal care products (excluding colour cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.

In an interview with British Vogue, the 32-year-old businesswoman says: "Skincare [is] the truth. It either works or doesn’t. There’s nowhere to hide." 

READ MORE: Rihanna wants to become a beauty billionaire with a new skincare line 

Of course, with any celebrity entrepreneurial ventures, there is always a whiff of scepticism in the air. Remember Kylie Skin?

However, the Fenty Skin news has not been met with raised eyebrows – instead, well-groomed brows around the world are ready to be treated with whatever cosmetic innovation the 'Pose' singer may come up with. It's therefore clear that beyond her A-list status Rihanna has successfully established herself as a trusted beauty industry authority who's actually involved and hands-on in every process of her business rather than just serving as a face and a name for it. 

We've said before that skincare is a delicate venture, as you're dealing with both dermatology (how the skin – with its existing concerns – reacts to the product) and chemistry (how the ingredients react with each other to yield optimum results). But with the anticipation of a high-end skincare range that forms part of the Fenty empire, there is no bated breath – just excitement. 

In terms of product packaging, it would appear at first glance that Fenty is aboard the elegant, minimalist, understated train with the likes of The Ordinary, Glossier, Byredo, Clinique, Dermalogica and Alex Carro. 

Fenty still does not yet ship to South Africa, but that shouldn't stop you from signing up to enjoy the early access festivities on 29 July 2020. 

In the meantime, we suggest you also continue to support local with some of our fave beauty brands, some of which also sport minimalist packaging and design on their products too:  

Chick Cosmetics 

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let’s talk ingredients . first up, Dewy Face Serum ?? created to help those who are dealing with dry or stubborn flaky skin. this could be a result of different things such as arid weather, drying alcohol and unnecessary fragrance in skincare products or wait for it…… hot water — who doesn’t love hot showers? or washing your face with warm water? - Dewy Face Serum contains a specialized chemistry of skin-smoothing hyaluronic acid, skin-replenishing trehalose, and betaine that penetrates skin’s surface to help lock in moisture, keeping skin hydrated and ultimately moisturized. So, what does hyaluronic acid do? this super ingredient works to keep every aspect of skin stable, safeguarded, and constantly renewed, locked with moisture. One gram of hyaluronic acid can hold up to six LITERS of water ??. now that’s mind-blowing! - Dewy Face can be used alone or add a few drops to your fav moisturizer or another serum to see even better results. From first use, you’ll see noticeably smoother, more hydrated, younger-looking skin. dispense 2-3 drops into the palm of your hand and then apply to your face. add a couple more drops for your neck area. staying moisturized is the most important part of good skincare, so apply this stuff in the morning and the evening. 79 women surveyed with dry skin used Dewy as their main serum and rated it ?????????? . 21 women surveyed with dry skin used Dewy as an additional serum and rated it ???????? . - see you on the next breakdown ???

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