Rihanna wants to end the stigma surrounding skincare for men

Rihanna  and ASAP Rocky arrive at The Fashion Awards 2019 hel. Photo by Stephane Cardinale - Corbis/Corbis via Getty Images
Rihanna and ASAP Rocky arrive at The Fashion Awards 2019 hel. Photo by Stephane Cardinale - Corbis/Corbis via Getty Images

The singer and businesswoman launched her Fenty Skin brand last month as an extension of her successful Fenty Beauty range.

Now, Rihanna has opted to make her Fenty skincare range as gender-neutral as possible so everyone can feel included. She doesn't want anyone to feel as though they aren't allowed to take care of their body. 

READ MORE: Are concealer and foundation a man's new best friend? The rise of men wearing makeup as self-care

"Men love their skin, and they take of it, but they feel obligated almost to only use products that are for men because anything beyond that feels too feminine, it's not for them, they're not allowed, they don't have permission," Rihanna tells ASAP Rocky on the Vogue Face To Face series.

"The topic of inclusivity has become something that our brand has fallen upon, just by sincere and organic perspective. Like, my idea of beauty has always been a black woman, so the way I've expanded that idea was doing skincare in a more gender neutral idea where men feel included," she adds. 

READ MORE: Rihanna's Fenty Skin is for women and men - 'No matter who you are, you deserve to have great skin'

The Fenty Skin promotional video to launch the range features ASAP Rocky as well as Lil Nas X, alongside Rihanna and a number of models.

Riri simultaneously tweeted, "that’s right baby [Fenty Skin] is for my fellas too! No matter who you are, you deserve to have great skin!" 

Compiled by Phelokazi Mbude

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