- Country Road has announced their sponsorship of the Twyg Sustainable Fashion Awards 2020.
- The Australian lifestyle brand has pledged to invest R100 000 towards the development of local design talent.
- Country Road will sponsor the Changemaker Award at the Twyg Sustainable Fashion Awards.
Through fashion, styling, and storytelling the annual Twyg Sustainable Fashion Awards recognise and reward South African designers who use sustainable design practices. The winner of this category stands in line to win R100 000 from Country Road, as it commits to work with South African creatives to create local platforms for the diverse voices within the fashion industry.
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We’re delighted to announce the call for nominations for the Twyg Sustainable Fashion Awards 2020. We feel honoured to be in a position to celebrate the excellent work that has been achieved this year despite, and sometimes because of the current circumstances. Twyg is committed to creating a better future: one of the ways of doing this is to celebrate, support and recognise designers who are working towards the same vision. We’re looking for designers who implement sustainable, circular and regenerative approaches to design and who foster ethical practices in the industry. We’re also delighted to announce new partnerships with @countryroad and @rewoven_africa . We are very happy to confirm that @petco_sa will sponsor the awards again this year. Thanks, too, go to the @southernafricaarts for its support of Twyg. The @ctfc_za has supported this year’s awards too. See the link in bio for the nomination form and for online links to all the details. #collaborate #Fashion4Development #SDG12 #SDG17 #twygstyle #sustainablefashion #Afrika #Regeneration #Refashion #Recycle #Upcycle #Reduce #twygawards #CommunityActionNetwork #CAN #Instagood #design #fashionblogger #lovelocal
This, after the brand had also partnered with the Aboriginal Art Fair as a means of celebrating and recognising Indigenous fashion and creativity in Australia, where Country Road was the presenting partner for the Fashion Design category at the inaugural National Indigenous Fashion Awards (NIFA).
For the Changemaker Award at the Twyg Sustainable Fashion Awards - which recognises the overall winner as a designer whose career has embraced sustainable and circular design practices - judges will pay special attention to environmental, social, and economic integrity - putting the lens on responsible choice of fabric, use of non-toxic dyes, ethical labour practice, upcycling, and waste reduction.
The winner’s collection should also have helped raise awareness of environmental and social issues, and they should demonstrate a real commitment to promoting slow consumer fashion habits.
Australian-based Country Road Head of Design (Woman and Child), Maria Rinaldi-Cant has been invited to join the distinguished local judging panel, Desiree Smal, Kelly Fung, Cyril Naicker, Aaniyah Omardien and Fezile Mdletshe- Mkhize for the Changemaker Award category. Country Road Head of Design – Woman and Child, Maria Rinaldi-Cant said she is excited to judge this prestigious category.
Maria Rinaldi-Cant. Image supplied by Conversation capital on behalf of Country Road
“South African talent is undeniably original. To be able to appreciate upcoming designers who align with our commitment to sustainability and diversity, is really a great privilege,” she says.
Country Road understands that there is a significant upside in putting sustainability at the forefront of the brand, Elouise Brink, Country Road Senior Marketing Manager explains “When you approach sustainability with a deep commitment, as we do, it is important to find local platforms who are working towards the same vision to support and promote sustainable fashion practices. This along with our brand’s mission to supporting local design talent made this partnership with Twyg a perfect opportunity to seek out and work with the best designers & innovators in South Africa.
Now more than ever, it is important to slow down and consider alternatives that are not only good for business, but also for our society & environment.”
Elouise continues; “Aside from the generous cash injection to boost the Changemaker category award winner’s business, we believe this award will also help them grow even further, by giving them the acclaim and recognition by their peers and a global brand.”
Entries to the Twyg Sustainable Fashion Awards close on 4 October 2020, and the winner will be announced 19 November 2020.
Compiled by Afika Jadezweni
Additional information and images supplied by Conversation Capital.