Headed to the pool or beach? Here are 6 local swimwear labels we're obsessed with right now

Credit: Instagram/nudewearsa
Credit: Instagram/nudewearsa

Summer 2017 is cute cozzies in white (remember when you wouldn’t dare?), velvet fabrics and jungle prints. It’s also 100% local and luxe.

Thanks to Insta, local swimwear labels are taking off, so much so that it’s dope to don the sustainably-made, local designer costume. And it costs less than the imports and is environmentally-friendly.

Here's a round-up of our faves.


Bohemian numbers? Yes, please! Bold cuts and high-end fabrics combine to create a costume you’d rather live in forever. And yes, flowy kaftans and flower crowns are mandatory. From R850, BeachCult.co.za.

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Nude Wear

Finally! A swimwear brand championing full-figured brown models!

The brand celebrates diversity and it’s reflected in the colours of the cozzies: every shade is a different flesh colour and plush fabrics and figure-fitting designs are adjustable for max comfiness. From R285, NudeWear.co.za.

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Salt Air

Take an international stylist and mix in the beach and you’ve got a cocktail of sustainable luxury swimwear that’s got staying power.

The pieces are cut to last several seasons in style, while bright pops of colour add that summer feeling. Plus, 5% of sales go to animal welfare. From R866, SaltAirSwimwear.com.

Bacon Bikinis

Created by brainchild Candice Bacon, expect to find the trendy pieces you’ve been seeing all over your Insta feed.

If Salt Air is the girl lazing on the shore, Bacon’s diving right in and making a splash. Try the scrunchy fabric, cheeky bottoms and velvety options, too. From R250, BaconBikinis.com.

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READ MORE: 6 Local Labels To Take Your Leggings Game Next Level


There’s no other word for it: Akina costumes are luxe. Basic yet flattering cuts make you the centrepiece of the costume.

What makes Akina special is that they’re dedicated to sustainability. The factory recycles up to 60% of the fabric used, and your costume is made from recycled polyamide. From R500, AkinaLabel.com.

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READ MORE: Here’s Why The #WhatIModel Movement Is Trending Right Now

Bikini Love

Cute, comfy and trendy cuts with a hint of cheek; that’s Bikini Love.

They’re also surf-friendly: racerback straps and full-cover tops make these great for SUP and the waves. From R249, OnlineBikiniShop.com.

This article was originally published on Women's Health South Africa.

Want more? Check these cute racerback bikini tops, or these full-pieces that are actually so pretty you won’t want a bikini.

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What part of your lifestyle are you most conscious about when it comes to sustainability and ethical consumption?
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Clothing and accessories
13% - 39 votes
Skincare products and makeup
16% - 47 votes
Food and home
71% - 215 votes