For her head-to-toe Gucci, Chanel looks - data reveals Billie Eilish is SA's top fashion inspiration

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Billie Eilish attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Toni Anne Barson/WireImage)
Billie Eilish attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Toni Anne Barson/WireImage)
  • According to recently released data, Billie Eilish tops the list of celebrities that people Google for fashion inspiration in 19 countries – including Canada, Portugal, and South Africa.
  • Harry Styles and Lady Gaga are the next biggest celeb style inspirations, while three Kardashian/Jenners also make the global top 10 – Kim, Kendall, and Kylie, and Lizzo comes out top in the US.
  • We take a look at some of our favourite red carpet and stage looks that Billie Eilish has rocked. 

Newly released research has revealed the top celebrity style inspiration in the world right now is US singer/songwriter Billie Eilish, followed closely by fellow pop musos Harry Styles and Lady Gaga.   

To take the research closer to home, it's revealed that Billie Eilish is South Africa's most popular celebrity style "icon", beating the likes of Harry Styles, Lady Gaga, and Kim Kardashian to the top spot.

The 'Bad Guy' singer is also the most popular fashion inspiration worldwide. 

The number of online searches for hundreds of the world's most famous and stylish people's outfits were collated, to reveal which celebrity looks are Googled the most - and the oversized and loose-fitting ensembles of American singer Billie Eilish topped the list in 19 countries worldwide.   

Every country's most searched for celebrity style inspo has been plotted on a map: 

Africa 

most searched fashion stars

Worldwide

most searched fashion stars
Worldwide search data analysed and provided by Money.co.uk 

The 'Ocean Eyes' breakthrough hit star embraces oversized and loose-fitting ensembles, reportedly so others can’t comment on her body shape, and people around the world are clearly loving it. 

READ MORE: Billie Eilish slams body shamers after being criticised for tank top outfit    

The 18-year-old star has made sporting matching baggy trouser-and-top and head-to-toe Gucci, Burberry or Louis Vuitton ensembles on the red carpet - often with a manicure to match - a part of her style DNA. 

LONDON, ENGLAND - FEBRUARY 18: (EDITORIAL USE ONLY
Billie Eilish attends The BRIT Awards 2020 at The O2 Arena on February 18, 2020 in London, England. (Photo by Jim Dyson/Redferns) 

The research, compiled by Money.co.uk, uses 12 months of Google search data to find out which celebrity we’re turning to the most for fashion inspiration. The number of online searches for hundreds of the world's most celebrated and well-styled faces alongside the word ‘outfit’ were collated, to reveal which celebrity looks are Googled the most.

Lady Gaga features on the list in third place. Fashion capital of the world, France, searches her outfits the most for their style inspiration – along with other countries such as Belgium and Colombia.

A fashion maverick since the day she became famous, Gaga’s iconic outfits have ranged from meat dresses to Audrey Hepburn-esque gowns. 

HOLLYWOOD, CA - FEBRUARY 24: Lady Gaga attends the
Lady Gaga attends the 91st Annual Academy Awards at Hollywood and Highland on February 24, 2019 in Hollywood, California. (Photo by Dan MacMedan/Getty Images) 

Although none take the top three spot, it’s interesting to see that three of the Kardashian/Jenner family make the top 10 global list. 

Kardashian Jenners
Getty Images 

23-year-old Kylie Jenner places highest in fourth place, with Zimbabwe, Belize and Laos all searching for her fashion looks the most.

Kim Kardashian is in sixth place, countries such as Bulgaria and Botswana search for her outfits the most, and Kendall places eighth with four countries Googling her style more than any other celeb.  

'Truth Hurts' hitmaker, Lizzo, comes out top in the US. 

NEW YORK, NEW YORK - DECEMBER 13: Lizzo arrives at

READ MORE: From her tiny bag to dressing up as a DNA test, here are the top 10 times Lizzo was awesome

Royal style still reigns it seems, a Meghan Markle and Kate Middleton both feature as top searches around the world.

Meghan Markle, who now lives in California with Prince Harry, has the most Googled style in Tunisia, Madagascar, and fashionable Monaco.  

LONDON, ENGLAND - MARCH 09: Prince Harry, Duke of
Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend the Commonwealth Day Service 2020 on March 09, 2020 in London, England. (Photo by Gareth Cattermole/Getty Images) 

The future Queen of England, Kate Middleton, is the top celebrity fashion search in Italy.  

READ MORE: Meghan Markle’s beauty looks on her final royal tour make a profound statement 

And since we're on the English subject, according to the data, the most fashionable man is British singer Harry Styles.

Canadian rapper Drake, finds himself in good company at the highest rank with Harry Styles. With very different sartorial tastes, Harry is known for his frilly collars, pastel knits and sweater vests, whereas Drake sports far more subtle outfits filled with retro Nike sportswear and tracksuits.  

Continent by continent

In both Europe and Asia, Billie Eilish tops the list, whereas in Africa, it’s Ariana Grande that is the most popular celebrity fashion persona.  

LOS ANGELES, CALIFORNIA - JANUARY 26: Ariana Grand
Ariana Grande attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)  

Lady Gaga is both North and South America’s most searched for source of fashion inspo, and in Oceania, it’s Harry Styles’ outfits that are being searched for the most.  

READ MORE: Sunglasses, pixies and ponies - celebrity signature looks and why they wear them

As the top global fashion star of the moment, it's only fitting that we share a few of Billie Eilish's most memorable red carpet and performance ensembles: 

Gucci    

BEVERLY HILLS, CALIFORNIA - FEBRUARY 09: Billie Ei
BEVERLY HILLS, CALIFORNIA - FEBRUARY 09: Billie Ei
Billie Eilish attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Toni Anne Barson/WireImage) 

MIAMI, FLORIDA - MARCH 09: Billie Eilish performs
 
Billie Eilish poses backstage at the 2020 Billboard Music Awards, broadcast on October 14, 2020 at the Dolby Theatre in Los Angeles, CA. (Photo by Amy Sussman/BBMA2020/Getty Images for dcp) 
MIAMI, FLORIDA - MARCH 09: Billie Eilish performs
Billie Eilish performs live on stage at Billie Eilish "Where Do We Go?" World Tour Kick Off - Miami at American Airlines Arena on March 09, 2020 in Miami, Florida. (Photo by Kevin Mazur/Getty Images for Live Nation)  
LOS ANGELES, CA - JANUARY 26: Billie Eilish attend
LOS ANGELES, CALIFORNIA - JANUARY 26: Billie Eilis
Billie Eilish poses at the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage) 
LOS ANGELES, CALIFORNIA - JANUARY 26: Billie Eilis
Billie Eilish performs at the 62nd annual GRAMMY Awards on January 26, 2020 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for The Recording Academy) 

Burberry  

LONDON, ENGLAND - FEBRUARY 18: (EDITORIAL USE ONLY
LONDON, ENGLAND - FEBRUARY 18: (EDITORIAL USE ONLY
Billie Eilish attends The BRIT Awards 2020 at The O2 Arena on February 18, 2020 in London, England. (Photo by Jim Dyson/Redferns) 
NEW YORK, NY - NOVEMBER 10: Singer Billie Eilish,
Billie Eilish arrives at the 2019 American Music Awards at Microsoft Theater on November 24, 2019 in Los Angeles, California. (Photo by Steve Granitz/WireImage) 

Chanel  

HOLLYWOOD, CALIFORNIA - FEBRUARY 09: (EDITORS NOTE
Billie Eilish arrives at the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Kurt Krieger/Corbis via Getty Images) 
LOS ANGELES, CALIFORNIA - DECEMBER 12: Billie Eili
NEW YORK, NY - NOVEMBER 10: Singer Billie Eilish,
Singer Billie Eilish, wearing CHANEL, attends as CHANEL celebrates the launch of the Coco Club, a Boy-Friend Watch event at The Wing Soho on November 10, 2017 in New York City. (Photo by Nicholas Hunt/WireImage ) 

Prada   

LOS ANGELES, CALIFORNIA - DECEMBER 12: Billie Eili
Billie Eilish attends Billboard Women In Music 2019, presented by YouTube Music, on December 12, 2019 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for Billboard) 

Compiled by Afika Jadezweni

Worldwide search data analysed and provided by Money.co.uk in November 2020 using Google Keyword planner.

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