- In January, Naomi Osaka was announced as Louis Vuitton’s new House Ambassador, and shortly after this announcement, she clinched a TAG Heuer deal.
- On Saturday 21 February 2021, the 23-year-old earned her fourth Grand Slam title at the Australian Open - a victory which according to ESPN analyst Rennae Stubbs, "solidifies her as the best [tennis] player in the world."
- A leisurely scroll down Naomi's Instagram feed has us predicting that she'll also soon be the best-dressed sportswoman in the world.
When Louis Vuitton announced tennis champion Naomi Osaka as their latest House Ambassador, we declared that there's a new Naomi in fashion.
She then joined the TAG Heuer family as a brand ambassador. The two esteemed brands both belong to French luxury conglomerate, LVMH.
Hypebeast reported that while Naomi "has held several sponsorships in the past in relation to her tennis career," it is only recently that the soon-to-be Olympian has "partnered with more fashion-focused companies."
In a press release announcing the LV news, the highest paid female athlete revealed that fashion is one of her “most treasured” passions, while sharing on Instagram that she had been buying Louis Vuitton handbags for her mom since she was 16 years old.
So it turns out Naomi isn't all that new to fashion after all. And her taste in fashion - characterised by well-considered designer pieces - says it all.
Let's take a moment of appreciation for some of her standout looks, shot by shot:
The tennis champ regularly appears in campaigns and magazine covers.
Photographed by Nicolas Ghesquière for the luxury label’s Spring 2021 campaign – LVSS21.
Harper's Bazaar Japan
Wall Street Journal Magazine
Noami Osaka and Strathberry released a limited edition handbag collection in December 2020. The collection is made up of five bags and two small wallets, incorporating "subtle detailing inspired by the design of a tennis racquet grip."
A woman of occasion
A previous W24 article mused on the dress Naomi wore to claim her trophy when she won the 2018 U.S Open in New York City. To honour this moment, she opted for a crisp white dress by Japanese label Comme des Garçons. The article revealed that this garment was custom made for the then 20-year-old by Rei Kawakubo - founder of Comme des Garçons - and Dover Street Market.
Another standout moment in white was seen at the 2019 WTA Finals Shenzhen Gala Evening & Draw Ceremony at Hilton Hotel in China.
Naomi Osaka of Japan attends 2019 WTA Finals Shenzhen Gala Evening & Draw Ceremony at Hilton Hotel on October 25, 2019 in Shenzhen, Guangdong Province of China. (Photo by VCG/VCG via Getty Images)
She served a more festive post-victory look, complete with a headwrap, when she won the US Open in 2020.
Naomi Osaka of Japan poses with the US Open trophy the morning after winning the Women's Singles Final on Day Fourteen of the 2020 US Open at the USTA Billie Jean King National Tennis Center on September 13, 2020 in the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)
Naomi Osaka's most recent celebratory outfit (for her Australian Open win) was a laid-back head-to-toe Louis Vuitton getup.
Naomi Osaka of Japan sprays champagne after winning the 2021 Australian Open Women's Final, at Government House on February 21, 2021 in Melbourne, Australia. (Photo by Graham Denholm/Getty Images)
Front row moments
Naomi Osaka attends the Prabal Gurung fashion show during New York Fashion Week: The Shows at the Rainbow Room on February 11, 2020 in New York City.
Photo by Gotham/WireImage for Getty Images
Law Roach (L) and Naomi Osaka attend the Coach 1941 fashion show during February 2020 - New York Fashion Week on February 11, 2020 in New York City.
Photo by Dimitrios Kambouris/Getty Images for NYFW: The Shows
Naomi Osaka attends the ADEAM Fall | Winter 2020 SHOW at the High Line Hotel on February 10, 2020 in New York City.
Photo by Ilya S. Savenok/Getty Images for ADEAM
Our fave IG double-taps
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