Greta Thunberg uses Vogue interview to slam the impact of fast fashion

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Greta, fashion and a horse. This rather unusual mixture is doing the rounds on social media and it's not a fake.

Sweden's most famous climate activist graces the inaugural cover in the new Vogue Scandinavia.

"It’s well known that Greta Thunberg doesn’t like small talk, she preferred to spend much of her time on set alone, exploring the stunning landscape and spending time with the Icelandic horse, Strengur. Greta has a love of horses and an almost encyclopedic knowledge of them," said the magazine on its Instagram page.

"Her father says she has a photographic memory and the incredible amount of detail she knew about them would corroborate this theory. Although shy in front of the camera, she would always engage in conversation when approached with the poise and clarity we have come to know, we are proud to have her featured on the very first cover of Vogue Scandinavia."

READ MORE | British GQ's teen cover star Greta Thunberg upsets masculinity, but not without witty clapbacks from social media users

Greta took the opportunity to criticise the fast fashion industry. "This contributes significantly to the climate and environmental emergency," Greta says in the interview. "Even more so in the expense of countless workers and communities who [are] exploited for it."

Vogue Scandinavia shares the same values on sustainable living and environmental protection.

"Thunberg is the voice of a generation. Over the last three years the Swedish teenager has become the most recognisable activist in the world, calling upon world leaders to halt the climate crisis. Given our love of nature, we could think of no one more fitting for the debut cover of Vogue Scandinavia," says the magazine on its Instagram account.

The 18-year-old is best known for her hoodies, wool gloves and purple anorak. She says she never buys new clothes and if she does they are secondhand. 

 On the cover of Vogue Scandinavia, Greta wears an oversized multilayered trench coat - embodying a different kind of fashion icon in a fairytale forest.

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