Embroidered art: Dior takes a folksy turn at haute couture fashion week

accreditation
0:00
play article
Subscribers can listen to this article
A model walks the runway during the Dior Haute Couture Fall/Winter 2022-2023 fashion show as part of the Paris Haute Couture Week on July 4, 2022 in Paris, France.
A model walks the runway during the Dior Haute Couture Fall/Winter 2022-2023 fashion show as part of the Paris Haute Couture Week on July 4, 2022 in Paris, France.
Photo: Victor VIRGILE/Gamma-Rapho via Getty Images
  • Dior designer Maria Grazia Chiuri homed in on craftsmanship of the needle-and-thread variety, applying elaborate, folksy-flavoured flower embroideries to her haute couture lineup.
  • Models walked the runway in patchwork coats, trim jackets and long dresses adorned with floral embroideries. 
  • The artwork and the fashion carried an underlying theme -- the tree of life.



Dior designer Maria Grazia Chiuri set aside the shimmery jacquards and coatings of sequins -- standard fare at Paris fashion shows - and homed in on craftsmanship of the needle-and-thread variety, applying elaborate, folksy-flavoured flower embroideries to her haute couture lineup for the fall-winter season.

"It's really a project that has inside this idea that art and artisan are at the same level," Chiuri told Reuters.

Models swept down the runway Monday in loose braids and patchwork opera coats, trim jackets and long dresses with billowing sleeves. The garments served as blank canvases of sorts, in soft, neutral colors - beige wool gabardines, cotton canvas and black velvet - for the stylised floral embroideries that trickled down shoulders and wound around skirts, rising up from the hemlines.

READ MORE | Would you spoil your furry friend with the Gucci pet bed worth R122 000?

Ukrainian artist Olesia Trofymenko filled the show venue in the garden of the Rodin Museum with artwork, towering photographic images of landscapes overlaid with embroidered flowers, outlining the shapes of people who might have been there. The French fashion house, one of the labels owned by LVMH, will leave the exhibit open to the public, in keeping with a tradition it started with a Judy Chicago display in 2020.

Dior Runway
A model walks the runway during the Dior Haute Couture Fall/Winter 2022-2023 fashion show as part of the Paris Haute Couture Week on July 4, 2022 in Paris, France.
Dior Runway
Models walks the runway during the Dior Haute Couture Fall/Winter 2022-2023 fashion show as part of the Paris Haute Couture Week on July 4, 2022 in Paris, France.

The artwork and the fashion carried an underlying theme - the tree of life, a universal symbol interpreted in different styles across cultures.

Chiuri described the notion as carrying a mystical quality that people can turn to "in difficult times".

The patterns had a slightly retro flair. Chiuri considered local traditions and how flower patterns are interpreted around the world.

"I think all these dresses have some aspect in common. Very often they are in embroidery, very often they are ornamented with flowers. There really is a connection with life," she said.

Sigourney Weaver and Naomi Watts were among guests in the packed front row.


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, it's important in order to create a family unit and for companionship
23% - 891 votes
Not at all. Being single is far more liberating
9% - 357 votes
There is no general answer to this, it's each to their own
49% - 1923 votes
Yes, society still frowns on unmarried people, especially women
1% - 54 votes
It depends on whether you are able to find a compatible partner
18% - 700 votes
Vote