The move to gain complete ownership of her brand Ivy Park, a sportswear and athleisure styled clothing brand, came after CEO of Arcadia group and parent company of Top Shop, Philip Green was accused of sexual harassment and racism toward staff.
In the wake of the allegations, Beyoncé's fans and activist group, Equity Now, called on the Drunk In Love hitmaker to cut ties with Philip Green, since she has "put herself forward as a women's right activist" said Yasmeen Hassan, one of the Equity Now activist in this BBC article.
Yesterday The Beyoncé Collection took to Twitter to announce the move to cut ties with Philip Green and Top Shop in this tweet that read " Beyoncé has ended her joint venture with Sir Philip Green after allegations of racial and sexual harassment, buying his 50% stake in Ivy Park [...]".
The tweet was met with much praise and applaud from her fans or the Beyhive as she affectionately calls them. Here are some of their tweets.
"Always putting her money where her mouth is"
Always putting her money where her mouth is ????— last time lover (@rudebwoigordy) November 15, 2018
This is how you handle things..— EVERYTHINGISLOVE?? (@devantebarkus) November 15, 2018
Some simply called her a queen and celebrated with their fave Beyoncé gifs:
While Philip Green "categorically" and "wholly" denies the allegations held against him as mentioned in this BBC article, we do give King Bey a big thumbs up for not turning a blind eye and living up to the reputation she's made herself as an activist for women's rights and equality.
The Ivy Park collection will now be available for sale on the brands website. It is not certain whether the group will be entering another joint venture with other fashion retailers as yet.