Beyoncé's daughters, Blue Ivy and Rumi, steal the show in latest start-studded Ivy Park campaign

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Adidas x Ivy Park Drop 5 collection is almost here. Photo: Supplied by adidas
Adidas x Ivy Park Drop 5 collection is almost here. Photo: Supplied by adidas

It's always big news when Beyoncé drops a new collection for her Ivy Park athleisurewear brand. But in a video for the latest drop, called Halls of Ivy, it's a couple of the celebrity guest models who are stealing all the attention, namely Bey's daughters Rumi and Blue. 

The two girls are seen hanging out with their famous mother, all sporting matching houndstooth print ensembles. Four-year-old Rumi is being held in Beyoncé's arms and Blue, who is nine years old, looks like a real pro. After all, she's already appeared in the campaign for the Winter Park and Rodeo Park collections as well as joining her parents in one of their Tiffany & Co advertisements.

READ MORE | Beyoncé wears 128 carat yellow diamond necklace in Tiffany & Co. campaign and social media reacts 

Bey's girls are not the only celebrity children in this Ivy Park campaign. Reese Witherspoon's daughter Ava and son Deacon make an appearance while Vanessa and Kobe Bryant's daughter Natalia also has a cameo.

Much like previous releases from Ivy Park, the new line will feature items for women, men and children as well as gender-neutral pieces with sizes ranging from XS to 4XL. 

You better get ready because Beyoncé's designs sell out fast.

READ MORE | Adidas commits to sustainable fashion, fostering an eco-friendly environment in new store 

The fifth Ivy Park collection launches exclusively on 9 December at Adidas.co.za and from 10 December at Sandton City, V&A Waterfront, Gateway, Mall of Africa, Menlyn and Canal Walk Men’s and Women’s stores. 

Take a peek at some of the top looks from the Halls of Ivy range.

All images supplied by adidas

adidas ivy park

adidas ivy park

adidas ivy park


adidas ivy park

The prices of items for this collection range from R499 – R6499.

Credit: TCA

Additional information provided by Adidas

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