Bobbi Brown is swapping heels for sneakers in 2019 to raise money for young girls

Sneakers are still growing in popularity and worn by your favourite street stylers
Sneakers are still growing in popularity and worn by your favourite street stylers

Professional makeup artist and entrepreneur Bobbi Brown is swapping out her designer heels for sneakers – for the whole of 2019.

According to, premium sneaker brand Greats challenged the mogul to only wear its sneakers this year and she agreed.

She announced that she will be selling her designer high heels on resale website thredUP, and that all the proceeds will go to one of her favourite organisations, Girls Inc. This organisation aims to create a culture that sees girls and young people grow up safe, respected and valued.

In her comment on the thredUP site where her shoes will soon be available for sale, Bobbi Brown says, "I'm donating my fun collection of high heels that have lived in my closet forever but have barely been worn.”

READ MORE: Out of office shoes for the girl who's been wearing heels all year round

The heels to be sold are from designers like Prada, Alaïa and Christian Louboutin.

And she's a US size 7.

Bobbi Brown has preached comfort for a long time so this does not completely come as a surprise.

In a column on The Cut in 2017, Bobbi Brown shared this about her designer heels: “The bottoms are beautiful, they are clean as could be, but I wear sneakers. I just realised I am happier when I’m most comfortable.”

READ MORE: Ballet shoes that now come in shades of tan and brown for Black and Asian dancers have been released in the UK for the first time

It seems Bobbi Brown has developed a liking to the Brooklyn sneaker brand and is quoted on Page Six Style saying they are “the coolest, most comfortable sneakers that look as good with my tuxedo pants as they do with my jeans”.

According to this website, Greats sneakers cost between $100 (about R1 392) and $200, and they will be the primary shoes Bobbi Brown wears in 2019, even at more formal occasions.

READ MORE: These are the 5 trends you'll be wearing in 2019 courtesy of international fashion authorities

While this is not common for people of her stature, Bobbi Brown’s not-so-surprising decision to wear sneakers more often is also a rising consumer trend, particularly for women.

According to the NDP Group, athletic inspired sneaker sales for adults increased by 17 percent in dollars in the 12 months up until April 2018. Its findings show the women’s market grew the fastest, up 33 percent, overtaking the men’s market that grew by 10 percent.

It seems more and more people are opting for sneakers as well.

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Do you think it's important to get married in this day and age?
Please select an option Oops! Something went wrong, please try again later.
Yes, it's important in order to create a family unit and for companionship
22% - 662 votes
Not at all. Being single is far more liberating
9% - 274 votes
There is no general answer to this, it's each to their own
50% - 1513 votes
Yes, society still frowns on unmarried people, especially women
1% - 40 votes
It depends on whether you are able to find a compatible partner
18% - 545 votes