Karl Lagerfeld's enduring legacy lives on as he teams up once again posthumously with Puma

Puma x Karl Lagerfeld
Puma x Karl Lagerfeld

When the news of fashion giant Karl Lagerfeld's death floored the world in February this year, we thought for a moment, that would be the end of the excellence that shaped our view of luxury in this industry for so many decades. 

READ MORE: A tribute to fashion king Karl Lagerfeld and how his Little Black Dress liberated us 

However, our dismay and apprehension was soon quelled when Virginie Viard showed her first couture collection as the new Chanel creative director. Fendi, which was under Karl Lagerfeld's creative directorship for 54 years, also paid tribute to the legend with their Fall/Winter '19 collection. 

But beyond his inimitable contributions to Chanel and Fendi, Karl founded The House of KARL LAGERFELD, which shared the iconic vision and design aesthetic of its founder. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

Continuing his posthumous hard work then both for Chanel and The House of Karl Lagerfeld, we welcomed Pharrel Williams' Chanel Pharrel capsule collection announcement in March, that he had partnered with the late legend on. This collection was described by the house as “an urban capsule collection highlighting Pharrell Williams’ long-term relationship with the House”. 

READ MORE: Karl Lagerfeld lives on in new beauty and fashion partnerships 

This came shortly before Karl Lagerfeld collaborated with L’Oréal Paris on a  “rock-chic” make-up collection, that was officially released on September 27 2019. This is one of Karl Lagerfeld’s last projects and the collection personifies his distinctive, classic and effortless style. 

And now Puma and Karl Lagerfeld continue their successful partnership, teaming up once again to introduce a contemporary streetwear collection for men and women. Featuring must-have apparel and accessories, the designs are inspired by Puma's acclaimed archive pieces and timeless classics, reimagined with a modern, luxurious edge that is indicative of Karl Lagerfeld. 

As a focal point, the collection introduces Puma's legendary formstrip in a new and unique interpretation, complementing the contemporary sportswear look with an aesthetic twist through discovering new cuts, technical details and high-quality fabrics. 

puma karl lagerfeld
puma karl lagerfeld

With a range of selected footwear, corresponding apparel like jackets, pants and tees as well as accessories, PUMA X KARL LAGERFELD drops at PUMA Select stores, X-Trend, Superbalist, Hipkicks and selected retailers from 12 October 2019. 

Images: Supplied

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